Media Contacts & Press Kits

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Contact Sheet Create Excel Spreadsheet, compile a document with the following data in the top row: a.    Media Contact b.    Publication/Radio/TV station c.     Mailing address d.    Telephone e.    Fax number f.      E-mail address g.    Column/show h.    Frequency of exposure (How often published weekly

Who do I contact! Editor/Director Sports Departments Featured writers/Freelance writers Mobile reporters Community calendars (print, radio, television) Chamber of commerce (executive director, downtown coordinator, event/project manager PGA Section

How do I find the contact person in Television? Watch!! Internet Watch local morning and evening news! Take you kids on a field trip to station! Call the advertising department ask for their media kit.

How do I find a contact person in Print media Read Internet Read feature writers material Follow sports writers listing in published material Call the advertising department ask for their media kit.

How do I find a contact person in Radio! Listen Director Remote reporter Community calendar Call the advertising department ask for their media kit.

What contact people do I find golf events! Media tent- hand out media kits Television Magazines Newspapers PGA executives, event coordinators Resort/golf course management

Chamber of Commerce Become a part of chamber (Self-promotion) Go to events – Put your information at the Chamber Listing on their web site Contributing editor for publications Get involved Take director out to lunch Access to the mail list

Press Kit - Press release - Service information -         Fact sheet/2 business cards -         Sample stories/recent articles -         Testimonials - Frequently Asked Questions - Recent Awards -         Photographs in the form of color slides and black and white prints

Do’s and Don’ts Do make follow up calls Write thank you note if press release got a story Do say “hello” when you see them in community Do leave message on voice mail Do send release by email Do complain if story is misquoted Don’t call after noon Don’t think they know you appreciated it. Don’t pester them about story. Don’t keep calling back waiting of a live contact Don’t send email w/ attachments Don’t call to ask why they didn’t’ print the picture.

Your Press released worked! Be ready to be interviewed Know your material Best is face to face interview

What do television producers want? Visual content grabs viewer’s attention Bring balls, golf gym, golf club.( let the producer decide what to put on the air) Demonstration ( motion in most effective) Signs and text do not work Write a “thank you” note

What do reporters want! Do not want to be taken to lunch Follow their format Work on a deadline, return calls promptly, be flexible Offer background materials on company Study the reporters publications Stay on track during interview Don’t answer with “Yes” “ No” but be concise Don’t ask to go “off the record” Be attentive during interviews, no interruptions Don’t ask to see story before publication Write a “thank you” note