An Integrative e-Business Platform of the Logistics Industry Center of Cyber Logistics The Chinese University of Hong Kong & City University of Hong Kong Before the Presentation Change the resolution of screen to 1024x768 Start the Platform Download the power point

An e-Platform is a virtual place/space that facilitates business activities of biztizens online An Information Exchange Platform is an e-Platform where information exchange is enabled indiscreetly. A Collaboration Platform is an e-Platform where omni-interactions is enabled for collaborative trading activities A Management Platform is an e-Platform where activities of business process are managed A Decision Support Platform is an e-Platform where decision process is enabled for omni-participants

A Typical Logistics Process 1. Request for Quote 2. Quotation 3. Purchase Order 4. P. O. Confirmation 5. Shipper Order/Instr. + Invoice + Packing List 6. Ship Order / Instr. 11. Pre-alert / Arrival Notice 7b. Shipping Order Cycle (S/O, BoL) 7a. Ship Instr. Cycle 8. Gate-out/ gate-in 10. Bay Plan 13. Payment Order 14. Remittance 15. Import documents 16. Proof of Delivery 9. Bay Plan Capture gate movement (gate-out/in) 12. Export 12. Gate-in/ gate-out 5. Shipper Order / Instr.+ Invoice 7a. Manifest Shipper Forwarder Whole Logistics Chain is very complex for the shipper Include many parties (LSP, Government, Bank) A Forwarder organize and manage all logistic processes Source: John Hammond, SCB

A Typical Logistics Process 1. Request for Quote 2. Quotation 3. Purchase Order 4. P. O. Confirmation 5. Shipper Order/Instr. + Invoice + Packing List 6. Ship Order / Instr. 11. Pre-alert / Arrival Notice 7b. Shipping Order Cycle (S/O, BoL) 7a. Ship Instr. Cycle 8. Gate-out/ gate-in 10. Bay Plan 13. Payment Order 14. Remittance 15. Import documents 16. Proof of Delivery 9. Bay Plan Capture gate movement (gate-out/in) 12. Export 12. Gate-in/ gate-out 5. Shipper Order / Instr.+ Invoice 7a. Manifest Shipper Forwarder Whole Logistics Chain is very complex for the shipper Include many parties (LSP, Government, Bank) A Forwarder organize and manage all logistic processes Source: John Hammond, SCB

Demonstration Case Study ePlatform Demonstration Background ePlatform Role Benefits of using ePlatform ePlatform Demonstration

Case Study Case Shipper Name: Alex (Logistics Manager) Company: ABC Toys Company Logistic Service Provider Name: Perry (Business Development Manager) Company: XYZ Warehouse Company

Case Background On Strike

Case Background CCL ePlatform

A Simple View Job Packaging Airline Warehouse Truck A chain of interrelated logistics processes – a logistics chain Give a simple view Include different party Work together Linkup together, interrelated We call this link as a logistics chain / Job

ePlatform Role ePlatform Alex Perry Peter Mary David Shipper Packaging Alex is finding a company for help Perry is finding a Job to do ePlatform gives them a place to meet Many different party in ePlatform They are Co-operation Perry works in warehouse. How Perry work for the whole logistics chain? Peter, Mary and David , on the platform, are also working together to complete the logistic chain Peter works for Truck Mary works for Airline David works for Packaging Perry works on warehouse process. Everyone works on their own field. This save cost and time Warehouse Airline Truck

Post Cargo Information Fill the Cargo Information Origin, Destination, Cargo Detail Alex

New Cargo Perry Many company work on the platform Focus on different kind of cargo Customize the information that interested Perry is interested in the cargo from China to USA Perry

Plan Logistics Chain Perry Many activities in one Logistics Chain (e.g Airline, Warehouse, Truck, ship…) The activities is quite different A small & medium company cannot afford to work for all due to limited resource. About 70% of Logistic Service Provider are SME in HK Only the big company like UPS, Fedex can supply the whole things. Out Sourcing is good solution for this Perry will only do the warehouse part and out source the others. This reduce the cost of the shipment. Perry

Alliance with other Partner Find the well-known partner such as Peter Use the communication tools on the ePlatform Talk, chat, Video Conference Negotiate the contract item ePlatform also provides the tools to find the partner within or outside the platform Perry

+ Optimize the Jobs v.s Integration in the same job e.g Photocopy with Packaging Service + Truck Warehouse v.s Provide the optimization tools to minimize the time the cost and the risk. Integration: You will find a company which can help you photocopy the book and package the book Save Time, Lower Risk Consolidation: Take a taxi to somewhere. The fee of the taxi will be the same either 5 people or 1 person to take it. In Logistics Process, there are many consolidated cases. One of the example is to ship in air cargo. Due to the business rule of the industry, they will sell the whole unit cargo to the company. The company can pack their goods into the cargo. If the company pack the goods more, the average shipping cost is lower. Without Mathematical expert, you can obtain the optimized solution Warehouse Truck

+ Optimize the Jobs v.s Consolidation on different jobs e.g 5 People to take a Taxi + Job A Job B Job A + B v.s Provide the optimization tools to minimize the time the cost and the risk. Integration: You will find a company which can help you photocopy the book and package the book Save Time, Lower Risk Consolidation: Take a taxi to somewhere. The fee of the taxi will be the same either 5 people or 1 person to take it. In Logistics Process, there are many consolidated cases. One of the example is to ship in air cargo. Due to the business rule of the industry, they will sell the whole unit cargo to the company. The company can pack their goods into the cargo. If the company pack the goods more, the average shipping cost is lower. Without Mathematical expert, you can obtain the optimized solution

Bid the Cargo Perry

Document Exchange Database e-Document In different formats: PDF Word e-Government Shipper Logistics Partners Financial Institutions e-Document Cargo Information and Shipper Information are stored in the ePlatform ePlatform gather the information and fill to your company document At the same time, ePlatform will sent the document to different parties In different formats: PDF Word Excel XML Document Templates

Summary e-Commerce (Trade) e-Business (Design & Manage) Truck Virtual Market Cargo Posting Bidding Truck Warehouse Packaging Airline Job Design, Manage (Fill in Document, Negotiate with other parties, Job optimization) Trade (Virtual Market, Posting, Bidding) e-Business (Design & Manage) Design Logistics Chain Document Exchange Optimization

Benefits of using ePlatform Shipper (Alex) LSP (Perry) Find logistics needs easily More Logistics Choices Obtain very competitive price Save Money Fill the required document automatically Save Time Find shippers easily More Business Opportunities Find other partner to help easily Reduce Cost Without this ePlatform, they are also able to co-operate. But Why this ePlatfom?

In Future New market exploration Virtual integration New business concept & model

New Era for Online Global Logistics Integration & Management ePlatform New Era for Online Global Logistics Integration & Management

ePlatform Demonstration Register Login ePlatform Descript the function of each tab (Virtual Market, Active Job, E-Bidder, E-Planner, E-Dss, E-Doc) Group of E-business and E-commerce Drag and Drop to plan the Logistics Chain Mchat to talk eDoc to fill in the form and get the pdf file eDss to optimize the Cost

CCL Website (ccl.baf.cuhk.edu.hk or www.ccl.cityu.edu.hk)

An Integrative e-Business Platform (ePlatform) E-commerce Trade Collaboration E-business Management Design – Logistics Chain Management of business processes 4th Party Integrative Logistics Platform Web-based Design, trade, management Parties: company, individual and e-commerce website such as Amazon.com E-business: design, management E-commerce: trade

Digital Trade & Transportation Network (DTTN) Dec-2000: McClier Report, commissioned by the Hong Kong Port and Maritime Board Dec-2001: LOGSCOUNCIL (The Hong Kong Logistics Development Council) Mar-2002: Consultancy – seven working papers to map out the development approach to create DTTN Nov-2002: Final Report (Jan. 2003) May-2003: 3 contenders for the implementation and operator of DTTN

Functional Spec Electronic message routing services Data inheritance services Electronic message transformation services Information security services Statistical and analytical reporting services Portal services

Difficulties Business Model Management Structure Neutrality Institutional Models: government-led, community-based company, commercial entity Management Structure Standards & Protocols monitoring Timely inclusion of new & updated standards & protocols Cooperate with China