Using Video Effectively To Support Sales Goals

Using Video Effectively to Support Sales Video Strategies Sales Stage GOAL Video Type Length MQLs CONNECT OVERVIEW :90 seconds SALs QUALIFY EXPLAINER SAOs PRESENT PRODUCT 3:00 - 5:00 minutes CLOSE TESTIMONIAL Closed Biz REFERRAL VNR 2:00 - 3:00 minutes Once the stages of the sales process are defined, in each stage there are emotional and psychological levers that propel potential customers forward. Top salespeople know and leverage these elements. As marketers, we need to understand what those are, and bake them into our collateral materials. This is a strategy for how you can do that through video. I use this framework. It ensures that I’m on the same page with sales >>

Video Marketing Statistics ...to convince your boss, client or sales.

Using Video Effectively to Support Sales Video Marketing Statistics to Convince Your Boss and Sales 51% of marketing professionals worldwide name video as the type of content with the best ROI. 87% of online marketers use video content. Marketers who use video grow revenue 49% faster than non- video users. 82% of Twitter users watch video content on Twitter. 90% of Twitter video views happen on a mobile device. One-third of online activity is spent watching video.

Using Video Effectively to Support Sales Video Marketing Statistics to Convince Your Boss and Sales 92% of mobile video viewers share videos with others. Over 500 million (half a BILLION) people are watching video on Facebook every day. One-third of online activity is spent watching video. 85% of the US internet audience watches videos online. YouTube has over a billion users, almost one-third of total internet users. Viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text.

Using Video Effectively to Support Sales Video Marketing Statistics to Convince Your Boss and Sales 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. Social video generates 1200% more shares than text and images combined. The average user spends 88% more time on a website with video. More video is uploaded to YouTube in 30 days than the major U.S. television networks have created in 30 years,

10 Tips for Great Video

Using Video Effectively to Support Sales Lighting Bad lighting will present the wrong image for your business. Creative lighting can be used to add drama to your message. Good lighting will make you and your business look professional.

Using Video Effectively to Support Sales Sound Quality An audience will never notice good sound quality, but they'll certainly notice bad sound quality. Make sure you have quality audio recording equipment. Quality audio is required.

Using Video Effectively to Support Sales Clothing The clothes you wear should be appropriate to your business. In general, keep it simple. Plain clothes always work best and will not go out of fashion.

Using Video Effectively to Support Sales Use a Script Plan what you're going to say. Don't use jargon or buzzwords. Write a script. A good script will keep you on track and help you it will get your message across in the shortest possible time.

Using Video Effectively to Support Sales Keep it Short Ninety seconds is the ideal length for most corporate overviews and explainer videos. Product detail videos, where more depth is required, can be 3 - 5 minutes in length.

Using Video Effectively to Support Sales Get to the Point Don’t waste time with lengthy intros. Create short, snappy videos designed to let your customers know what you can do for them right now. If you’re deploying the video on a website, make sure there is motion starting in the very first frame.

Using Video Effectively to Support Sales Backup Your Claims Avoid flowery language and superfluous adjectives makes your video message more powerful. If you make a specific claim, back it up with proof.

Using Video Effectively to Support Sales Staging is Important It's usually best to stick to a single location for your videoing. This ensures continuity between the different sections during post-production. In many cases, recording in your own work environment is perfectly fine. Make sure you have an interesting, but not distracting background.

Using Video Effectively to Support Sales Style Your Interviews Use the imaginary friend technique: Have your interviewee pretend they are speaking to a friend who's just to the side of the camera. An alternative is to include two people in your video. Write the script so it’s like they're chatting to each other about your product or service.

Using Video Effectively to Support Sales The Proposition End with a call to action. Tell the audience what you'd like them to do or at the least, include the company contact information on the last frame.

Bad (and Good) Examples

Using Video Effectively to Support Sales Examples Marketing vs Sales: Two Worlds, One Mission https://youtu.be/OsQrBptivHQ

Using Video Effectively to Support Sales Example: Bad Corporate Overvew Kodak Alaris: Overview Video https://youtu.be/3Xo4IvHHYI4

Using Video Effectively to Support Sales Example: Bad Corporate Overview Verio Healthcare: Company Overview https://youtu.be/lTiSvOHXs7g

Using Video Effectively to Support Sales Example: Good Corporate Overview Rubrik All Your Apps, Without Limits https://youtu.be/I6GyCuYqa4E

Using Video Effectively to Support Sales Example: Good Explainer Video TraQtion https://vimeo.com/169000101

Using Video Effectively to Support Sales Example: Good Explainer Video Dollar Shave Club https://youtu.be/ZUG9qYTJMsI

Using Video Effectively to Support Sales Examples Catvertisting https://youtu.be/IkOQw96cfyE

Using Video Effectively to Support Sales Contact Information Dennis Dailey, Executive Producer HIT Show ddailey@hit.show 803-702-0001