LIVE！ http://dwz.cn/powerup 1st Israeli project crowdfunding In China!

Crowdfunding in China Why & How?

Ground Rules: 1) Product－New to the Chinese market; 2) Low budget/ Low risk appetite 3) Uncertainty of your product’s compatibility to the Chinese market 4) Product Crowdfunding (ecommerce/sales), NOT equity-based crowdfunding(financing)

Market Entry Risk & Opportunities

Place Promotion Price Product Localization

MVP - Definition: A Minimum Viable Product (MVP) is a product with just enough features to satisfy early customers, and to provide feedback for future product development. Some experts suggest that in business to business transactions an MVP also means saleable: "it’s not an MVP until you sell it. Viable means you can sell it".

Crowdfunding Minimal Viable Product Low cost Low risk Test the market Capturing early birds Crowdfunding

Chinese Crowd-funding platforms at a glance Equity-based Pre-sales/E-commerce Non-Profit Cultural 天使汇 原始会 人人投 天使街 筹道股权 云筹 众投帮 Etc. 点名时间  众筹网 京东众筹 淘宝众筹 腾讯乐捐 开始吧 淘梦网 摩点网 JD Crowdfunding V.S. Taobao Crowdfunding

Process 6. Project delivery & $$$ Collection 1. Registering Taobao account/store, Authentication process 4. Consumer Purchase (Invest) Initiator Taobao Consumer (Investor) 2. Submit video, pictures & marketing contents 3. Taobao approval & Publish Succeed Fail 5. % of initial deposit to kickstart the project 5.Return $$$ to the investor

Next Steps Product Adjustment Omni-channel Distribution Remember, the Taobao crowdfunding project is your first step To tap into the Chinese market. Product Adjustment Omni-channel Distribution － Click or Brick KOL Marketing, media coverage Official channels & customer service Lose momentum Not communicating with backers

http://dwz.cn/powerup Thank you!