Changing the Media's Perspective on Community Issues

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Presentation transcript:

Changing the Media's Perspective on Community Issues

Positive symbols Fairness Hard work Family Freedom Financial security Personal safety Church Education Good health Patriotism

Negative symbols Unfairness Laziness Irresponsibility Oppression Violence Deceit Lack of self-control Taking advantage of others 3

Choose symbols that are: Distinct Original Not confusing Not offensive Consistent Positively charged 4

Focusing attention on the community: Basic themes Community participation Public policy change Don't overuse personal stories Be clear Concise 5

Types of creative epidemiology: Localization Relativity Public policy effects 6

A media bite: Short Quote Phrase Important information Well-known symbols Evokes emotion 7

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