DESIGN – Day 1 basic design.

Slides:

Advertisements

Similar presentations

Step-by-Step Column Design Designing a 10-column spread.

Advertisements

YEARBOOK Layout and Design.

MODULE 19: DESIGN Design 3 MODULAR DESIGN expands coverage and design options. PHOTO BLOCKS BECOME CONTENT MODULES. MODULAR DESIGN FOSTERS A TEAM.

Basics of Designing Spreads. walsworthyearbooks.com/yearbooksuite Bleed: Photos, artwork or graphics that extend off of the trim area of a spread Caption:

YEARBOOK DICTIONARY Words to Know… So you know what I’m Talking about.

Sizing photos. Picture should be big enough to tell the days news and give readers a sense of story’s importance.

Dominant Elements.

MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements.

Intro to Design Learning great design in minutes.

MODULE 17: DESIGN Design 1 CONTENT drives the design process. DESIGN IS AN IMPORTANT EDITING FUNCTION. A DESIGNER EMPLOYS SEVERAL STRATEGIES TO.

5.2 | Yearbook Design. STEP 1 – LEARN Begin by reviewing the yearbook design principles on the next slide. You will be shown the process designers use.

Tips for Creating Great Advertisements!

Yearbook Layout Design

 Each year should have a unique theme.  Demonstrated on the cover and throughout the book.  This unifies the book.

Design. Skim pages for verbal/visual clues Quickly process information Evaluate content in “packages” Are selective in choosing media Today’s Teen Readers:

Chapter 10.  Always keep target audience in mind  There are many type categories  Body type should be in 9, 10, 11 pt type  Use 8pt captions  The.

Visual Proofreading By Tiffany Chappelle. 10 Rules to Visual Proofreading 1. Is the layout Simple? 1. Is the layout Simple? What elements you can remove.

Essential Design Terms. Terms Used When Discussing Design Spread—refers to 2 facing pages. Design should consider both pages when building a new page.

LEARN THESE WORDS. Yearbook Vocabulary. Page Vocabulary Double Page Spread (DPS)  Two facing pages in a yearbook that are designed to appear as one cohesive.

All About Yearbooks: the weekend edition Instructor: Brian Gervais Layout & design the fundamentals.

DESIGN: basic. Basic Design [Organized arrangement] of images & words to tell a story.

General LayoutGeneral Layout  Should be a mix of copy (text) and pictures  The layout should look balanced  No faces in the gutter (middle space between.

Basic Design SBM 338 Lanny Wilke. Four Basic Design Principles Proximity Alignment Balance Unity.

W E ’ R E W I T H Y O U E V E R Y S T E P O F T H E W A Y.

5.2 | Yearbook Design.

Newspaper Design Read ALL ABOUT it! Newspaper pages come in a variety of sizes, but the two most common formats are broadsheet (13 1/2” x 21”) and tabloid.

All About Yearbooks: the weekend edition Instructor: Brian Gervais Layout & design what’s hot.

Good design helps the reader focus on content!.  Dominance: achieved by making a content element significantly larger so that it becomes a focal point.

PHOTO SPREADS Tips, tricks and tactics for effective photo layouts by Chris Lusk, page designer, Orange County Register.

GUIDELINES DESIGN of. [Layout Guidelines] Bulls eye effect Structure Linkage Dominance Variety Margins.

Basics of Page Design.  Page designers want readers to be able to proceed in an orderly manner as they scan page and move effortlessly from story to.

Yearbook Vocabulary SVMS Yearbook. Pica A graphical measurement equaling 1/6 of an inch. Pica Inch.

Graphic Design in 5 Easy Steps Graphic Design Create an effective spread in 5 easy steps!

Introduction to Newspaper Design three basic newspaper design principles.

Essential Design Terms. Terms Used When Discussing Design Spread—refers to 2 facing pages. Design should consider both pages when building a new page.

New Trends in Design Adding unity, balance, structure and dominance to your layouts.

Terms You Should Know.  Theme: The central idea or concept. This should reflect the school and students in some way. It will carry throughout the book.

Layout in Advertising 09 Chapter Modular: Afjal Hossain Assistant Professor Department of Marketing Patuakhali Science & Technology University 1 Tom Duncan.

Basic Principles of Design SWBAT produce double page spreads utilizing all 6 design principles.

Basic Design Every spread in the book starts here.

Basic Rules for Design. Bull’s Eye: Order in which you place your elements First/center element on a page should be photos, then move out to text, then.

MODULE 17: DESIGN 1 YEARBOOK DESIGN FOR L&D YEARBOOK DESIGN FOR L&D.

Yearbook Vocabulary Terms You Should Know.

Yearbook Vocabulary SVMS Yearbook.

11.3 Reflections 1/11/17.

Tom Duncan “Principles of Advertising and IMC” 2nd ed.

Basic Principles of Layout

DESIGN that ROCKS.

Yearbook Layout Design

Alternative Story Forms

COLUMNS The foundation of design Sally Manke

Yearbook Vocabulary Terms You Should Know.

Newspaper Design and Layout

Basic Principles of Layout

Yearbook DESIGN TERMINOLOGY.

| STEP-BY-STEP DESIGN.

Newspaper Design and Layout

Principles of DESIGN.

Grid Structure.

5.2 | Yearbook Design.

Tom Duncan “Principles of Advertising and IMC” 2nd ed.

| STEP-BY-STEP DESIGN.

Principles of DESIGN.

MODULE 19: DESIGN 3.

Principles of DESIGN.

Dominant Elements.

Yearbook Spring Semester Week 4

Tom Duncan “Principles of Advertising and IMC” 2nd ed.

The Three Little Pigs Students:.

Presentation transcript:

DESIGN – Day 1 basic design

Organized arrangement BASIC DESIGN Organized arrangement of images & words to tell a story

Elements of Design Photos Copy White space ►headline & story ►captions Don’t underestimate the importance and impact white space has on your spreads!

PLACEMENT Verbal and visual elements create a bull’s-eye effect of elements Verbal and visual elements create a bull’s-eye effect White space Words Photos

DESIGN Note the gutter and the internal spacing (The 1 pica of white space between columns.)

#1 DESIGN STEPS Place an eyeline.

DESIGN CAUTION Placement of the eyeline (Place in upper or lower third, never in the middle) But not here…

#2 DESIGN Place a vertical axis that meets your eyeline STEPS Place a vertical axis that meets your eyeline at what is called the axis point.

Select and place dominant photo at axis pt. #3 DESIGN STEPS Select and place dominant photo at axis pt.

#4 DESIGN Place headline/copy area near dominant STEPS Place headline/copy area near dominant photo to reinforce message.

Place next largest photo at axis point. #5 DESIGN STEPS Place next largest photo at axis point.

Continuing to work from the axis point, #6 DESIGN STEPS Continuing to work from the axis point, place your next photo.

Pause and consider caption placement. DESIGN CAUTION Pause and consider caption placement.

Vary the shape and size of photos. DESIGN IMPERATIVE Vary the shape and size of photos.

Working from the eyeline, place the remaining photos. #7 DESIGN STEPS Working from the eyeline, place the remaining photos.

Photos should rest on or hang down from the eyeline. DESIGN IMPERATIVE Photos should rest on or hang down from the eyeline.

#8 DESIGN Place a caption for each photo. STEPS Place a caption for each photo. (Captions may differ in length, but must be the same width.)

DESIGN CHECK BULL’S-EYE EFFECT Do the layout of elements flow from the inside out, from black to gray to white?

Do you have a caption block for every photo? DESIGN CHECK CAPTIONING Do you have a caption block for every photo?

Use your layout to create others. DESIGN MAXIMIZATION Use your layout to create others.

DESIGN Original Design > MODIFICATION Mirror

DESIGN Original Design > MODIFICATION Flip

DESIGN Original Design > MODIFICATION Mirror-Flip

DESIGN MODIFICATION Mirror Original Mirror-Flip Flip