Viewing Trends Overview August 2016 Viewing Trends Overview

Total Viewing August 2016 Irish adults aged 15+ watched TV for an average of 3 hours and 10 minutes each day in August 2016. 90% (2hrs 58min) of this viewing was live with the other 10% (18 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily August 2016 Housekeepers with Children watched 2 hours 59 mins of TV every day in August 2016 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Year on Year July 2016 V’s July 2015 Live Time-Shift PVR Ownership Jan 2016 59% Jul 2016 59% PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and increased slightly for 15-24 yr olds. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland subscribing channels August 2016 TAM Ireland subscribing channels reached 89% of housekeepers, 86% of housekeepers with kids, 83% of ABC1 adults and 83% of 25 - 44 yr olds each week in August Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts August 2016 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Top 10 Advertisers August 2016 Based on 30” sec 000s, Individuals 4+   1 PROCTER & GAMBLE IRELAND 2 RECKITT BENCKISER 3 BSKYB LTD 4 EIR 5 UNILEVER 6 ALDI STORES LTD 7 LIDL IRELAND GMBH 8 LOREAL 9 DIAGEO 10 MARS IRELAND Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National