Bertelsmann Education Strategy

Group strategy – Four strategic directions to transform business portfolio for sustainable growth; Education identified as strategic growth sector Target portfolio characteristics Strategic priorities 1 3 Strengthening the core Growth platforms Higher growth More digital More international Ensure continuous creative success and market share gains Consolidate businesses and sustain high profitability Focus investments on themes that promise sustainable growth and value creation, e.g. Education, Music Rights, TV Production, Financial Services 2 4 Digital transformation Growth regions Digitize existing businesses Develop new, digital opportunities Increase presence in regions with sustainably high growth Current focus on Brazil, India and China (BIC)

Education is a global megatrend – Education represents a large and growing market Global education market Growth drivers in US$ trillions Increasing educational requirements in a knowledge society Emerging markets growth / emerging middle class Increasing availability and affordability of education via online delivery Massive expansion of private education offerings Favourable economics of education investments 7% p.a. 6.4 5.5 Global 4.5 4.6 3.9 Other 3.0 1.8 US 1.4 1.7 2012 2015* 2017* Thereof For-profit 0.6 1.0 1.3 Source: GSV Factbook, *2015 and 2017 estimated

Proximity to Bertelsmann – Bertelsmann’s skillset and investment principles fit well with Education 1 The education business requires a great deal of expertise in content as well as services. 2 Educational institutions prefer the long-term commitment of a private partner who takes a strategic approach. 3 Bertelsmann’s entrepreneurial approach is a key success factor in a diversified education market. 4 The geographical specifics of the education business call for local management teams – a principle that Bertelsmann has long put into practice.

Investment focus – Three highly attractive target segments identified in large and growing market; revenue target of €1bn 3 target segments Market size Bertelsmann’s overall revenue target University – health and human sciences US$115bn market in US/Americas/LatAm with strong growth Highly fragmented and profitable market with EBITDA margins of up to 30% US$160bn (globally) E-learning – corporate and consumer US$10bn corporate and US$9bn consumer market globally with strong growth Highly fragmented and profitable market with EBITDA margins of >25% €1bn US$19bn (globally) Services – higher education US$2bn market in US with strong growth forecast of approx. 20% p.a. EBITDA margins of up to 25% US$2bn (US)

Current investments – Three sectors with substantial overlap; two industry verticals; additional growth opportunities in growth regions * Ownership 100% University E-Learning Services Current Verticals Healthcare Global network of health and human sciences universities Continuing education training for health and human sciences Service provider with a focus on universities Technology Growth Regions Venture Capital Investments in and development of innovative business models (early stage)  with a focus on higher education * * (Psychology/forensic) Online IT/technology courses for individuals and B2B customers

University – Platform: Build a network of universities in the medical / human sciences Profile The US health and human sciences education market is $15 billion large and expected to grow by 7% p.a., driven by a growing and aging population Not enough medical school capacity for either students who want to enroll, or to fill the supply to meet employer needs Focus on brands in the education market that provide students with a good return on investment Distribute digitized learning through campuses, online and clinical simulation Initial investment in Alliant International University in February 2015; one of the leading US universities in the health and human sciences Goal Build a worldwide network of universities for medical and human sciences

E-learning – Platform: Relias Learning is a leading e-learning provider for US healthcare institutions Profile Senior Care Behavioral Health Disabilities Therapy Leading US provider of compliance, professional development and continuing education training for health and human services industry Core segments of senior care, behavioral health; expansion opportunities in acute care, physician practices as well as ancillary verticals International potential for growth and acquisitions Proprietary content library of over 2,500 courses, with 25 million course completions in 2014 More than 4,000 B2B customers with >2 million users Back-to-back recognition on the Inc. 5000 list of the fastest growing companies in the US Goal Build a global e-learning company

Services Platform: Synergis Education is a US provider of services for universities Profile A leading leading online education platform serving universities and students across the United States and providing solutions to universities that enable them to successfully run online degree programs, including interactive course design and content development tools, marketing, and student recruitment leveraging proprietary data analytics capabilities. 7 partner universities, 33 degree granting programs Bertelsmann is largest stockholder of the company Founded in 2004; based in Campbell, California Goal Build a services business with a focus on premium colleges and universities in the healthcare sector in the US Further investments in growth regions, e.g. service provider iNurture in India

Group target profile – Diversified group with three pillars and sustainable growth Media Services Education