An introduction to the deadly toll of tobacco KIDS IN JEOPARDY KIDS IN JEOPARDY KIDS IN JEOPARDY KIDS IN JEOPARDY KIDS IN JEOPARDY KIDS IN JEOPARDY An introduction to the deadly toll of tobacco

THE TOLL OF TOBACCO THE TOLL OF TOBACCO THE TOLL OF TOBACCO

THE TOLL OF TOBACCO Every 6 seconds, someone in the world dies from a smoking-related disease.

THE TOLL OF TOBACCO In the US, about 480,000 people die a tobacco-related death every year.

THE TOLL OF TOBACCO Tobacco kills about 30 times more people than murder.

THE TOLL OF TOBACCO If the current trends continue, by the year 2030, tobacco is projected to kill 8 million people a year worldwide.

THE TOLL OF TOBACCO Big Tobacco’s products kill 113 people from secondhand smoke every day.

REPLACEMENT SMOKERS REPLACEMENT SMOKERS REPLACEMENT SMOKERS

- 1984 RJR Report, “Young Smokers: Strategies and Opportunities” REPLACEMENT SMOKERS “Younger adult smokers are the only source of replacement smokers. If younger adults turn away from smoking, the industry must decline, just as a population which does not give birth will eventually dwindle.” - 1984 RJR Report, “Young Smokers: Strategies and Opportunities”

REPLACEMENT SMOKERS One tobacco company brainstormed reaching its target consumer from ice cream trucks.

REPLACEMENT SMOKERS About one-third of youth smokers will eventually die from a tobacco-related disease.

REPLACEMENT SMOKERS Every day, about 2,300 youth and young adults become daily smokers.

REPLACEMENT SMOKERS 1 out of 3 smokers begin smoking before the age of 14.

HOW THEY HOOK YOU HOW THEY HOOK YOU HOW THEY HOOK YOU

HOW THEY HOOK YOU 99.6% of convenience stores in the US sell some type of tobacco product.

HOW THEY HOOK YOU The tobacco industry spends over $1 million every hour marketing their products.

HOW THEY HOOK YOU Advertising products at the point-of-sale, like a drugstore counter, increases “impulse buys.”

HOW THEY HOOK YOU In 2007, Camel sold pink and teal-packaged cigarettes which attracted young girls.

HOW THEY HOOK YOU In 1974, a tobacco company explored targeting customers as young as 14.

HEALTH EFFECTS HEALTH EFFECTS HEALTH EFFECTS HEALTH EFFECTS

HEALTH EFFECTS Smokeless tobacco use causes oral cancer, lesions, and gum recession.

HEALTH EFFECTS Smoking can lead to cataracts, the number one cause of vision loss in the world.

HEALTH EFFECTS Cigarette smokers are 20 times more likely to develop lung cancer than non-smokers.

HEALTH EFFECTS Nicotine is as addictive as heroin, cocaine, and alcohol.

HEALTH EFFECTS Smoking causes skin discoloration, wrinkles, and premature aging.

We are the generation to #FinishIt Join the movement. Enlist at thetruth.com

The truth message We don’t hate. We instigate Exposing big tobacco We're not here to criticize your choices, or tell you not to smoke. We're here to arm everyone – smokers and non-smokers – with the tools to make change. Exposing big tobacco We’ve always been about exposing Big Tobacco’s lies and manipulation. And while they keep adapting their tactics, we keep it real. New Rules Big Tobacco is constantly evolving their game plan. We need to constantly evolve ours. We are a generation with new beliefs and new ideas. Let's get creative.

Only 8% of teens still smoke. Finishing the job will come down to you Only 8% of teens still smoke. Finishing the job will come down to you. Be creative. Enlist friends. Spread truth. Tell us what you need to #FinishIt

FACT: Schools in low-income neighborhoods are more likely to be near tobacco retailers than schools in other neighborhoods. It’s not a coincidence. It’s profiling. #FinishIt