1 Hour Training Bubbles Leading Focus Groups

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Presentation transcript:

1 Hour Training Bubbles Leading Focus Groups Your Name

Objectives At the end of this session you will be able to: Prepare for focus group sessions so that they run smoothly Run focus groups so that they achieve their objectives Take appropriate action as a result of the focus group session 2

Purpose of Focus Groups The views of a target group The attitudes of a target group Changing attitudes as a result of discussion

Three Phases Prepare the Focus Group Run the Focus Group Take Action Afterwards

Effective questions Introductory Key Probing Follow Up Closing Summary

Counter Productive Questions Leading Double- Barrelled Loaded

Objectives At the end of this session you will be able to: Prepare for focus group sessions so that they run smoothly Run focus groups so that they achieve their objectives Take appropriate action as a result of the focus group session 7