The Claim: 240 billion videos are viewed monthly on YouTube

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Presentation transcript:

Resizing YouTube’s Video Count Based On Syndicated Research Measurement The Claim: 240 billion videos are viewed monthly on YouTube comScore Video Measurement (U.S. desktop only): July 2015 Total Video Views: 15 Billion YouTube Facts: Approximately 20% of views come from the U.S. (48 Billion) 50% of YouTube video views are on desktop YouTube’s Claimed U.S. Video Views (Desktop) comScore Measured U.S. Video Views (Desktop) 24 Billion 15 Billion Why is there a 60% discrepancy between YouTube’s reported stats and a major third-party digital currency measurement service? Sources: Total video views from YouTube, The Next Generation of TV, Rider Research (Sept 2015); U.S. view figures come from YouTube statistics (2015); desktop stats from YouTube Statistics (2015); comScore July 2015 VideoMetrix (15 billion video view breakout: Content - 12.3 Billion; Ads – 2.7 Billion)