V U C A Trends Category Volatility Uncertainty Complexity Ambiguity

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V U C A Trends Category Volatility Uncertainty Complexity Ambiguity VUCA Scanning (1) Trends Category V Volatility U Uncertainty C Complexity A Ambiguity Biggest Opport-unities? Biggest Threats? Industry Structure Substitutes Competition Customers/ Buyers

V U C A Trends Category Volatility Uncertainty Complexity Ambiguity VUCA Scanning (2) Trends Category V Volatility U Uncertainty C Complexity A Ambiguity Biggest Opport-unities? Biggest Threats? Technology Socio Demographics Ecology Economics Political/ Regulatory

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