The data below for Adults 18+ indicates that 73% of reach is derived from linear TV alone, 22% is derived from those reached by a combination of linear.

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Presentation transcript:

The data below for Adults 18+ indicates that 73% of reach is derived from linear TV alone, 22% is derived from those reached by a combination of linear TV + OTT, and 6% is derived from those reached by the OTT-alone Reach Duplication, Adults 18+ Linear TV, Linear TV + OTT, OTT-only Analysis Applied: Quantifying The Opportunity For Incremental Reach And Message Reinforcement OTT- Only 6% Linear TV Only Primary Reach driver Linear TV + OTT Reinforcement & Relevance Opportunity OTT-Only Incremental Reach Opportunity Reach duplication expressed another way: Reach Duplication – Adults 18+ Linear TV only 73% OTT- only 6% Linear TV + OTT 22% Source: Nielsen Media Impact; A18+. 4/1-4/30/18, Linear TV = Include Cable and Broadcast TV Programs, Live viewing plus 7 days after the broadcast; OTT = Desktop and laptop video streaming, does not include the two major subscription (non-ad supported) video platforms, Netflix and Amazon; TV + OTT = those reached on OTT and Linear TV