The Most Effective Slogans Clinical Psychology 94 Julie Hsieh 494950768

NIKE-JUST DO IT. Simple but powerful. The slogan connects with their brand, which sports give you confidence as well as NIKE. Have become brand identity. Everyone would recognize it right away. Every song associate with NIKE commercial is remarkable, such as the lyrics played recently, “I got a soul but I’m not a soldier.” http://tw.youtube.com/watch?v=-ae3tFI8wXE

Family Mart-全家就是你家 The name of the enterprise is in the slogan, and it makes the brand even more attractive and easily memorized. Family Mart located at nearly every corner, so it is considered probable to say it’s our “home”. In most of the commercial, the slogan was read out by celebrities to impress customers. http://tw.youtube.com/watch?v=bMWvyfNix3g

多喝水-多喝水沒事, 沒事多喝水 The slogan contains the brand/name of the product. it’s a pun in Chinese. There are two meanings when you read forward and backward. Both meanings show the advantages of the product. Their commercial is even more interesting to show the effectiveness of the slogan. http://tw.youtube.com/watch?v=PNPxYA8D8dQ

波爾茶-鼻子尖尖的，鬍子翹翹的，手上還拿根釣杆 I still remember this commercial within all these years. See how the slogan and the logo influence us. The slog is so match with the logo as it describes. So you would never think of anyone else when you say the slogan “鼻子尖尖的，鬍子翹翹的，手上還拿根釣杆” Of course our generation would possibly connect the man (the slogan or even the tone and accent) with the product (the drink) always.

達美樂 Pizza- 達美樂，打了沒？ 達美樂, 餓爸爸餓我餓我餓 (2882-5252) Domino Pizza is only for pick up and delivery, which means you have to order by phone for sure. In other words, the phone number is particularly important for Domino. They create the slogan as a pun. Moreover, the phone number is easily to memorize and show the desire of the food, Domino Pizza.