- suosnivač i član uprave Pristop d.o.o.

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Presentation transcript:

- suosnivač i član uprave Pristop d.o.o. 5. HUOJ ------------------------------------------------------ Međunarodni integracijski procesi: izazovi za komuniciranje dr. Dejan Verčič - suosnivač i član uprave Pristop d.o.o. docent za odnose s javnošću i komunikacijski management na Sveučilištu u Ljubljani

Međunarodne integracije čega?

Dez-integracije svaki sistem se konstituira kao razlika od okoline mi vs. oni

Što je komuniciranje ... kao vojne kampanje: orođa i oružja ... kao razgovori: dijeljenje in sretanje

Izazovi za komuniciranje 99 teza 1. Markets are conversations. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. 17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. 39. The community of discourse is the market. http://www.cluetrain.com/

Gdje smo...

... i kakvi?

Što nam je činiti? jedno, dvo i višekrajevnost jedno, dvo i višejezičnost jedno, dvo i višekulturnost

Hvala! doc. dr. Dejan Verčič Pristop d.o.o., Trubarjeva c. 79, 1000 Ljubljana, Slovenija E-mail: Dejan.Vercic@Pristop.si Website: http://www.vercic.pristop.si/ Tel: + 386 1 23 91 200 Fax: + 386 1 23 91 210