Overall, MVPD’s VOD Provides Additional Reach: Within non-DVR homes, Ratings Grow 10% With Playback In First 3 Days, Mostly Attributed to VOD Viewing With.

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Presentation transcript:

Overall, MVPD’s VOD Provides Additional Reach: Within non-DVR homes, Ratings Grow 10% With Playback In First 3 Days, Mostly Attributed to VOD Viewing With Fast-Forwarding Disabled Growth Varies Greatly By Program Program Ratings in Non-DVR Households Live Live+3 % Lift Total U.S. 0.87 0.95 10% White 0.69 0.78 12% Black 0.83 0.94 Asian 0.36 0.42 16% Hispanic 1.45 1.52 5% Source: Nielsen Update on Time-shifted Viewing report 5/16; Npower, P18-49 prime programming on ABC, CBS, CW, Fox, NBC, Tel and UNI