MEDIA Unit 6: Media.

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Presentation transcript:

MEDIA Unit 6: Media

Forms of Media The Print Industries The Electronic Industries Books Newspapers Magazines The Electronic Industries Movies Recordings and the Music Industry Radio Television Internet Information and Persuasion Industries Electronic News Public Relations Advertising Social Media

Electronic News The History of Electronic News Today’s News Industry Newsreels Radio News Broadcast News Television Cable News Online News Online TV News Today’s News Industry News values Major players Controversies Political Bias News as Entertainment

The Public Relations Industry History of Public Relations Early PR Public Relations as a profession The evolution of PR Today’s Public Relations Industry The scope of PR Public Relations activities Public Relations strategies PR Tools Controversies The Ethics of Public Relations Tactics Lack of Attribution Accountability

Advertising History of Advertising Today’s Advertising Industry The first ads Ads and the Industrial Revolution The advent of Advertising Agencies Ads take to the airways Diversity and Target Marketing Globalization Today’s Advertising Industry The Client The Agency Advertising Objectives The new platform: Social Media Controversies Advertising and Freedom of Speech Truth in Advertising Ads directed at children and teens Advertise influence on media Content Online: cookies and social media ad targeting

Social Media Social Media Impact: Awareness Communication Issues around the world Communication Individual Platform Tell your story; anyone can get famous Share your opinion, anytime Vent, praise, share thoughts, show support Can be fired, be in the news if oversharing If you’re not paying for it, you are the product I.e. Facebook- your photos, location, email, phone # (con’t)

Social Media Social Media Impact (con’t) Businesses Response Rates New way to reach customers Faster response time to queries and complaints Establish brand loyalty Advertising on social media Response Rates Natural disasters i.e. text to donate Mark yourself “safe” on Facebook i.e. terror attacks in Europe Politics Tools that looked at voter’s tweets were more accurate than conventional polls in predicting the outcome of the 2016 US election and the 2016 Brexit vote. Candidates using social media to brand themselves, interact with voters