Ch 5: Persuasion Pt 2: Sept. 26, 2012.

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Ch 5: Persuasion Pt 2: Sept. 26, 2012

Components of Persuasion (cont.) 3) The Audience Individual differences in persuadability? Forewarning & resistance to persuasion –

Lifecycle or Generational explanation for attitude change? More support for which approach? Influence of teens/early adulthood years Context influence Imprinting effect of major events Exception?

Cults & Persuasion Jonestown mass suicide as example Details? Leader – Jim Jones Context/Situation What influence tactics were used? Source Message Audience

Resisting Persuasion How to best resist? Challenge beliefs – Counterarguments – What is the Inoculation Hypothesis? But…reactance effect?

Applications: Anti-smoking campaigns w/kids Commercials & kids

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