Brands vs. Products: Types of Brand Associations

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Brands vs. Products: Types of Brand Associations Chapter Three Brands vs. Products: Types of Brand Associations Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figure 3-1 Types of Brand Associations Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

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