Recruiting talent to the central valley Presented by David White, Opportunity Stanislaus and Steve Hopper, Pacific Dental Services

THE CENTRAL VALLEY IS YOUR BEST RECRUITMENT TOOL …and why your Marketing Manager should be your new BFF. THE CENTRAL VALLEY IS YOUR BEST RECRUITMENT TOOL

Central Valley Evangelist -or- Central Valley Apologist a person marked by (evangelical) enthusiasm for or support of any cause Are you a: Central Valley Evangelist -or- Central Valley Apologist a person who offers an argument in defense of something 

Communication 101 7% Words 38% Tone of Voice 55% Body Language Recruiter Job Posting Website, Social Media 7% Words 38% Tone of Voice 55% Body Language Facts Feelings Content Process Medium Candidate Experience

Content Generations 101 (Top Motivators) Rank Boomers Gen Xers Millennials (Y)   up to 1964 1965 - 1980 1980+ 1 Customer Orientation Achievement 2 Learning 3 Identity and Purpose Inspiration Fun and Enjoyment 4 Creativity 5 6 7 Financial Reward 8 Stability Altruism Structure and Order 9 Power 10 Content Source: Arch Profile http://blog.archprofile.com/archinsights/motivation-generation

Process Who What Where Generation C Integrates tech into daily routine Defined as “Connected Consumer” NOT an age group Collaborate – Community – Content CONNECTIVITY Who Integrates tech into daily routine More than just “consume” content, they “seek” interaction and collaboration Platform agnostic click-worthy--the art of creating shareable, entertaining, useful, and highly visual content What Neural networks such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, youtube ... Where Process

Best Places to Work Central Valley Establish yourself as a leading workplace within Stanislaus County Help in recruitment Aid in employee retention Elevate your reputation in the community Program partners include Prime Shine and the Modesto Chamber of Commerce.

Process and oversight Overseen by The Best Companies Group Utilizes employee surveys and an analysis of employee benefits and amenities to award companies Those companies not selected are not released publicly Successful applicants will be recognized at 2017 Celebrate Stanislaus event Can use program logo in any organizational marketing

Cost and Deadline Program cost depends on the size of your company and the survey method Inquire for exact pricing Program application deadline is January 6, 2017 Interested? Get more details online at www.bestplacestoworkcentralvalley.com

Relocation magazine Many times when recruiting talent from outside the area, we face the problem of not being able to control the messaging about our county. If only there were a way to showcase our region as a place of choice to work and live. Now there is!

RELOCATION MAGAZINE Comprehensive, biannual publication Highlights all of the assets in our community Schools, Workforce, Lifestyle, Healthcare, Shopping, Arts Full color magazine, produced by Never Boring Design Tool companies can utilize to attract talent to our county

Relocation Magazine Feature Stories on Local Businesses Schools Restaurants Recreational opportunities Cost of Living Job/industry Opportunities Advertising and Advertorial Options Available!

RELOCATION MAGAZINE Because you are the reason we are creating this tool, we’d love your input on its aesthetics. Please offer your honest feedback as we work to make this publication a high-quality piece.