WE NEVER STOP! DISCOVER THE NEW CLASSIC

Presentation content Project background Product presentation: discover the new Classic Marketing toolkit: what/when Introduction timing

We currently have 2 different Classic models in our portfolio – both performing below our ambition because of existing issues Complies with Stand-by regulation, required in Europe Down specified hence not competitive Not Suitable for Europe (due to Stand-by regulation) Still competitive – but there is space for improvements

Hence the decision to have one model able to play globally, with the aim of bringing the Classic back to competitiveness in the manual espresso segment *prices based on internet price tracking (May 2018)

The new Classic gives clear selling arguments to relaunch the Product in Europe and boost the sales Overseas NEW CLASSIC New Interface with dedicated indicator lights for on/off, espresso and steam New professional steam wand New drip tray for better stability Professional chromed brass group and filter holder New bodywork shape with visible water tank level 3-Way Solenoid valve Gaggia Classic Traditional boiler New Chromed filter holder handle cap with the iconic G Main Quality detractors addressed: Water leakage Sharp edges Wobbling drip tray Complies with European & International regulation requirements

Presentation content Project background Product presentation: discover the new Classic Marketing toolkit: what/when Introduction timing

JANUARY, 2012

Unleash your inner Barista @home! GAGGIA CLASSIC IS BACK Unleash your inner Barista @home! The new GAGGIA CLASSIC holds our 80th years of history, tradition and experience in THE ESPRESSO machines. Rediscover the traditional way of making espresso that needs attention to each detail, precision and practice to create a real Italian Espresso with «crema naturale» as Achille Gaggia passed on to us.

Unleash your inner Barista @home! GAGGIA CLASSIC IS BACK Unleash your inner Barista @home! WE DEDICATE THE NEW CLASSIC TO ALL ESPRESSO LOVERS THAT WANT TO RELIVE EVERY DAY AT HOME THE BARISTA’S RITUALS AND TASTE THE UNIQUE AROMA OF THE ORIGINAL ITALIAN ESPRESSO. THE TRADITIONAL GROUP, SOLENOID VALVE AND FILTER HOLDER ENSURE TOTAL CONTROL, AND THE PROFESSIONAL STEAM WAND ALLOWS YOU TO MAKE A PERFECT MILK FROTH FOR YOUR CAPPUCCINOS. TOTALLY DESIGNED AND MADE IN ITALY.

GAGGIA CLASSIC IS BACK HIGHLIGHTS PROFESSIONAL FULLY CHROMED BRASS GROUP AND FILTER HOLDER IMPROVED IN CUP QUALITY SOLENOID VALVE GAGGIA CLASSIC TRADITIONAL BOILER PROFESSIONAL STEAM WAND NEW BODYWORK SHAPE NEW INTERFACE with INDICATOR LIGHTS TRADITIONAL FILTER KIT FOR COFFEE EXPERTS

GAGGIA CLASSIC IS BACK HIGHLIGHTS 2 1 PROFESSIONAL FULLY CHROMED BRASS GROUP AND FILTER HOLDER 1 TRADITIONAL FILTER HOLDER (1) same style, size and way of working as a professional machine, thus the perfect driver of great in cup quality HEAVY CHROME PLATED BRASS GROUP AND FILTER HOLDER (2) to keep the temperature stable throughout the entire brewing process, hence securing the right quality for a great cup of espresso.

GAGGIA CLASSIC IS BACK HIGHLIGHTS IMPROVED IN CUP QUALITY: GAGGIA CLASSIC TRADITIONAL BOILER secures great espresso quality thanks to the excellent temperature stability during the whole brewing process 3-WAY SOLENOID VALVE controlling water pressure thus securing in cup quality while avoiding dripping and mess on your kitchen countertop PROFESSIONAL STEAM WAND WITH 2 STEAM OUTLETS for your creamy cappuccinos @home like in an Italian bar

GAGGIA CLASSIC IS BACK HIGHLIGHTS FULLY STAINLESS STEEL BODYWORK: NEW BODY LATERAL SHAPE to make the water level visible NEW DRIP TRAY to improve stability NEW FILTER HOLDER HANDLE CHROMED CAP with the iconic G

GAGGIA CLASSIC IS BACK HIGHLIGHTS NEW INTERFACE with INDICATOR LIGHTS: 230V version UI (with Stand-by) NEW INTERFACE with INDICATOR LIGHTS: NEW INTUITIVE USER INTERFACE with dedicated indicator lights for on/off, espresso preparation and steam dispensing TRADITIONAL ROCKET - BUTTON DESIGN STAND-BY VERSION for Europe to comply with the European regulation 120V version UI (no stand-by):

GAGGIA CLASSIC IS BACK HIGHLIGHTS 3 COFFEE FILTER KIT: «CREMA PERFETTA» FILTER for first use: GAGGIA CLASSIC IS BACK HIGHLIGHTS 3 COFFEE FILTER KIT: «CREMA PERFETTA» for first use - to allow even the beginners to get a nice crema layer. TRADITIONAL FILTERS for experienced - you can start using the by-packed Traditional filters once you get more experienced TRADITIONAL FILTERS for experienced:

GAGGIA CLASSIC IS BACK TECHNICAL DATA

Presentation content Project background Product presentation: discover the new Classic Marketing toolkit: what/when Introduction timing

GAGGIA CLASSIC IS BACK MARKETING MATERIALS TO SUPPORT THE LAUNCH, A COMPLETE SET OF MARKETING TOOLS IS AVAILABLE: ** with rendering images

Presentation content Project background Product presentation: discover the new Classic Marketing toolkit: what/when Introduction timing

GAGGIA CLASSIC IS BACK INTRODUCTION TIMING THE NEW CLASSIC “START OF PRODUCTION” WILL BE AFTER THE SUMMER PERIOD – EXACT WEEK VARIES DEPENDING ON VOLTAGE/COUNTRY VERSION Therefore for information about: introduction timing price positioning phase in/phase out plan we will share it separately with each of you.

THANK YOU!