CPU July 31, 2007 Mike Kusch / Karen Hunter ACPA Tool kit CPU July 31, 2007 Mike Kusch / Karen Hunter

Overview ACPA strategic plan Objective - increase the market share for concrete pipe in public works

Tool kit - part of strategic plan Regional Engineers 5 focus states per engineer Branding/Marketing Plan Strengthen the positioning for concrete pipe Tool kit Based on branding messaging, industry will be giving the same message which will be very powerful Political positioning Further increase AASHTO activities

Tool kit - Topics Concrete Pipe Attributes Concrete Pipe Design Concrete Pipe Evaluation and Repair Durability & Service Life Installation Joints Post Installation Rigid v. Flexible Risk & Liability Members only Marketing … and the list will go on based on needs and YOUR input

Toolkit Tool kit includes: Presentations to use with your customers Supporting documentation for each topic listing materials from ACPA website and Resource Catalog Links to reference materials Links to outsides sources such as AASHTO and ASTM Other documents: Marketing Plan template How to do a plant tour How to Contact Pat Galloway

Toolkit This is just the beginning Members will be able to access tool kit from members only site All or a portion at a time New information will continue to be added Tell us what you would like to see added to the tool kit