The Most Effective Slogans

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Presentation transcript:

The Most Effective Slogans 英四甲 595201230 Christy Tseng 曾安儂

AVON- 雅芳比女人更了解女人 Persuasive slogan My interpretation: When I heard the slogan at the first time, I can’t help myself that I ask myself: do I understand myself? The slogan allows woman to discover themselves. What a woman wants and what a woman needs. I think it is a successful slogan. AVON get women’s attention.

China Trust- We are family Persuasive slogan My interpretation: The slogan gives me reliable feeling. Normally, your family members will never betray you. They will not do evil things to you. They will protect you to forever. I think China Trust is smart promote this slogan.

7-11 CITY CAFÉ- 整個城市就是我的咖啡館 Persuasive slogan My interpretation: When I drink coffee, I feel relaxing. Thus, when I heard this slogan I start to imagine the whole the city become my coffee shop. The tense atmosphere turn into romantic affection. I love this slogan so much.

Payeasy -陪你shopping一輩子 Persuasive slogan My interpretation: Every women in the world all like shopping. When someone promise you that he/she will shopping with all of your life time. You must be happy. The slogan touches women’s heart.

Subway- eat fresh Informative slogan My interpretation: Eat fresh means eat healthy. The slogan gives me imagination that every sandwich I eat make by Subway will give me full of energy. My whole body will refresh. The slogan is easy to memorize.