Dr. Manishankar Chakraborty Takeaways from the implementation of Social Media in the Business Studies Department of Ibra College of Technology Dr. Manishankar Chakraborty & Mr. Fahad Humood Al-Rashdi Ibra College of Technology, Sultanate of Oman 5/4/2019 Dr. Manishankar Chakraborty

Dr. Manishankar Chakraborty 5/4/2019 Dr. Manishankar Chakraborty

Dr. Manishankar Chakraborty Contents Audience Insight Fact file-Facebook Facts and Figures-YouTube The Brainchild Tools used for Convergence Snapshot of Social Media Tools Positioning Challenges-Lecturers Feedback-From the Horses Mouth Conclusion Reference 5/4/2019 Dr. Manishankar Chakraborty

Dr. Manishankar Chakraborty Audience Insights A lot has been discussed till date in all the workshops on SM in Teaching-Learning. Nicknamed even by my pals….. Can I request you all to share your observations on the basis of your understanding/experimentation of SM in your academic delivery process? 5/4/2019 Dr. Manishankar Chakraborty

Fact file-Facebook (as on 4th September 2014) 57% women, 43% Men Fans/Likes in Facebook Page Organic (Direct) Reach- 52% women and 48% men comprised of the audience 60% of audience in 18-24 years age bracket, 13% in 25-34 years age bracket, 25% in the 35-44 years age bracket and 2% in 13-18 years age bracket for both genders Engagement with 97% of the audience Semesters- Spring 2013-2014 and Summer 2013-2014 Sections- 1 in Spring and 2 in Summer Levels-Advanced Diploma and Bachelor Source- https://www.facebook.com/DrManisPage/insights and internal records 5/4/2019 Dr. Manishankar Chakraborty

Facts and Figures-YouTube (as on 4th September 2014) 6 subscribers 694 views Source- http://www.youtube.com/user/drmanishankar12/about 5/4/2019 Dr. Manishankar Chakraborty

Dr. Manishankar Chakraborty The Brainchild Motivation from the College Administration Free hand to innovate by the Department Administration Experiential Learning on the part of lecturers and students Value Added Learning Takeaways both by the students and the lecturers 5/4/2019 Dr. Manishankar Chakraborty

Tools used for Convergence Facebook YouTube Personal Blogs Personal Micro-blog Slideshare Whatsapp (Occasional) MOODLE White Board Classroom Lecture 5/4/2019 Dr. Manishankar Chakraborty

Snapshot of Social Media Tools https://www.facebook.com/DrManisPage http://www.youtube.com/user/drmanishankar12/videos http://manishankarthetrainer.blogspot.com/2014/05/performance-appraisal-and-productivity.html http://manishankarscribbles.wordpress.com/2014/05/24/nuances-of-teamwork-management/ http://www.slideshare.net/DrManishankar/ https://twitter.com/manitwitts 5/4/2019 Dr. Manishankar Chakraborty

Positioning as part of Teaching-Learning Plan Lecturing through Case/Situation Analysis Classroom/Home-task Video Analysis Reinforcement Tool Assignments Round the Clock Interaction and Doubt Clarification Announcements and Awareness Tool for motivation Comparison of online behavior with that of the classroom behavior Evaluate student Involvement in the learning process Track the convenience of using technology as part of the teaching-learning process Knowledge Sharing 5/4/2019 Dr. Manishankar Chakraborty

Dr. Manishankar Chakraborty Challenges-Lecturer Resistance to change Blending with the right positioning vis-a-vis other teaching-learning tool Perennial Motivation Nullifying distraction while being used during classroom hours Identity related issues especially for girl students Channelizing the active online behavior within the classroom for the introverts Tracking responses and responding even after college hours Increased level of commitment and involvement by lecturer-student duo Tight deadlines and limited time within the semester 5/4/2019 Dr. Manishankar Chakraborty

From the Horses Mouth-Positives Motivates to study during relaxation time Learning as fun Smart phones to better use Organized revision and follow-up Doubt clarification faster Easier way to understand and retain Takes care of the missed sessions 5/4/2019 Dr. Manishankar Chakraborty

From the Horses Mouth-Challenges New learning method-Resistance to change Poor/No Internet connectivity at times Unavailability of vacant computers in the institution Balancing with other course/academic schedules No motivation from fellow students Needs more learning resources online 5/4/2019 Dr. Manishankar Chakraborty

From the Horses Mouth- Opportunity for Improvement Awareness should be increased for all Level of motivation should be enhanced Participation mandatory through marks Providing time and internet 5/4/2019 Dr. Manishankar Chakraborty

Dr. Manishankar Chakraborty Conclusion Social Media in Teaching and Learning enhances the value both for the Learner and the Lecturer. The key to success lies in INNOVATION, PERSEVERANCE, RIGHT POSITIONING & CONTINUOUS MOTIVATION. Once the appetite of the learner increases they want it more. 5/4/2019 Dr. Manishankar Chakraborty

Dr. Manishankar Chakraborty References Chakraborty, M. (2005). Blog. Retrieved 4th September 2014, from http://www.manishankarthetrainer.blogspot.com/ Chakraborty, M. (2005). Blog. Retrieved 4th September 2014, from http://manishankarscribbles.wordpress.com/ Chakraborty, M. (2005). Micro-Blog. Retrieved 4th September 2014, from https://twitter.com/manitwitts Chakraborty, M. (2013). Facebook Page. Retrieved 4th September 2014, from https://www.facebook.com/DrManisPage Chakraborty, M. (2009). Slideshare. Retrieved 4th September 2014, from http://www.slideshare.net/DrManishankar/ Chakraborty, M. (2007). YouTube. Retrieved 4th September 2014, from http://www.youtube.com/user/drmanishankar12/videos Administrator (n.d.). Ibra College of Technology. Retrieved 4th September 2014, from www.ict.edu.om 5/4/2019 Dr. Manishankar Chakraborty