Making Connections in the Community Danielle Doty, Manager of Community Relations Marketing and Public Relations Department
Our MPR priorities align with the new CF strategic plan: What is Community Relations? TITLE Our MPR priorities align with the new CF strategic plan: Investing in students Investing in team Investing in community Facilitate a college-going culture in the community through: advertising, public relations and community relations.
Internal External Customers = What is Community Relations? We enlist the college community to share our story through: outreach presence at community events representation in key community organizations Internal External Customers =
Shop Talk Cancer Awareness Program Key partnerships : Outreach - Hosting our own events Shop Talk Cancer Awareness Program Key partnerships : Ocala Royal Dames for Cancer Research Ocala Health Grassroots education
CF Ministerial and Leadership Alliance: Outreach - Hosting our own events CF Ministerial and Leadership Alliance: Meets twice a year at Hampton Center Faith and community leaders Discuss a college-going culture Reaching underserved populations Community perceptions
Friday Talks Business Advancement Series: Outreach - Hosting our own events Friday Talks Business Advancement Series: Partnership with Ocala/Marion County CEP Began August 2017 Held monthly at Hampton Center Provide tours to showcase programs Feature CF faculty and staff
Outreach - Hosting our own events
With so many community events, how do you choose? Presence at community events With so many community events, how do you choose? Individual contacts vs. visibility Support from Admissions and Financial Aid
October 2018 Marion County Heart Walk Presence at community events October 2018 Marion County Heart Walk
Presence at community events December 2018 Chiefland Christmas Festival
Williston Peanut Festival Marion Oaks Home & Family Living Expo Presence at community events Other Fall 2018 events: Williston Peanut Festival Marion Oaks Home & Family Living Expo Marion Oaks Holiday Extravaganza Light Up Ocala
Ocala MLK Jr. March and Day in the Park Presence at community events Spring 2019 events: Ocala MLK Jr. March and Day in the Park Marion County Strawberry Festival Marion County Summer Camp Expo Marion County 175th Anniversary Celebration
Personal and professional activities If you don’t ask, you don’t know! Representation in community organizations Focus on engagement: Many CF staff and faculty serve the community either as college representatives or on their own Information is captured annually to track community participation on boards and in organizations Personal and professional activities If you don’t ask, you don’t know!
Tracking engagement Staff can enter recruitment and community outreach activities on the CF intranet
Create a staff Speakers Bureau: Share relevant topics/experiences Encourage engagement Create a staff Speakers Bureau: Share relevant topics/experiences Community /civic organizations Business events Promote staff as ambassadors : Share the good news Be informed and answer questions Encourage a college-going culture
Make the connection Any questions?