Science Communication: a job for everyone?

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Presentation transcript:

Science Communication: a job for everyone? Kirstie Urquhart UK Editor, Science’s Next Wave kurquhart@science-int.co.uk

What is news? New! Relevant

Public Relations is … … the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics Institute of Public Relations

Members Potential Members Other Learned Societies and Organisations Policy Makers Schools General Public Media

Do you generally trust these people to tell the truth? YES% NO% NET% Professors 79 10 +69 Scientists 63 27 +36 Person in the Street 60 28 +32 Politicians 23 72 -49 Journalists 15 79 -64 Source: MORI, January 1999

Association of British Science Writers http://www.absw.org.uk National Association of Science Writers http://www.nasw.org Science, Technology, Engineering & Medicine PR Association http://www2.ifr.bbsrc.ac.uk/stempra/