Own Position: Customer Perception | History Die vollständige Key Account Plan Vorlage erhalten Sie unter: https://goo.gl/siaWs2 Own Position: Customer Perception | History Customer perception of us E.g. feedback from a supplier evaluation The Key Account as your supplier Is your key account also a supplier for you? Could he be one? How big is this business volume and what are the conditions there? Actual frame contract Most important fact; duration time; … Key projects in the historical view Project Time Value Won Lost Reasons (customers view ONLY!) Competitor DS14 – new driveshaft for model A of the customer 2015 12M€ X Best technical solution Mayer Ltd. X22 – door mirror for the model 32 of the customer 2017 5M€ Purchasing decision was made in Italy, where we were not present at all. McCarty So what? Chances or risks for your business (ideally evaluated in €) Xx