Branding The adoption of image, name and features for a produce which makes it recognisable for the consumer . It distinguishes it from competitors.

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Presentation transcript:

Branding The adoption of image, name and features for a produce which makes it recognisable for the consumer . It distinguishes it from competitors

The benefits and drawbacks of branding Premium price Repeat purchase Loyal customers Gives an image Added value Bigger profit margin Can differentiate your product

The benefits and drawbacks of branding Can be expensive to build a brand People may not pay the extra High competition and expectations for well know brands More supermarkets coming up with OWN brand cheaper products

Creating a Brand Image Businesses can create a brand image by: Advertising Reputation Design Colour Name Slogan Celebs / endorsements / sponsorship