Five fast facts about the airport audience

More people are flying now than ever before. 1.

Total number of air passengers has grown by 48% since Jan 2001 Total number of passengers Passengers = departing + arriving + transit 12 month moving average Source: ACI

Clear Channel Airports have also seen more passengers passing through them The last ten years have seen a 23% increase in the number of passengers passing through CC airports. Source: ACI data setsPassengers = departing + arriving + transit

Airport advertising offers an opportunity to connect with a valuable audience of corporate decision-makers. 2.

The flying C-Suite has financial authority both privately and within their line of work 282,012 Mean value of private investments (excluding mortgage) compared to 212,837 of the average EMS citizen 1/4 are involved in capital expenditure of 100, times more likely than the average EMS citizen Source: EMS 2011Base: Top 20% of consumers by social grade

Flying HNWIs and C-Suites are key corporate decision makers Areas where authorise, specify or take part in corporate purchase decisions Proportion of audience group (%) Source: EMS 2011Base: Top 20% of consumers by social grade

Frequent air travellers are affluent and financially active. 3.

The flying audience are affluent individuals with higher than average incomes The flying HNWIs income is 4 TIMES higher than the survey average, the flying C-Suites is almost DOUBLE the average Source: EMS 2011Base: Top 20% of consumers by social grade

Frequent Flyers are active in the financial arena 38% of Frequent Flyers currently own stocks or shares on their National exchange 34% more likely to do so than the average top earner Source: EMS 2011Base: Top 20% of consumers by social grade

Frequent flyers like to indulge in the finer things in life. 4.

Affluent frequent flyers appreciate the finer things in life and like to indulge in luxury goods % who bought Source: EMS 2011Base: Top 20% of consumers by social grade Luxury items bought in the last 12 months

Flying C-Suites and flying HNWIs spend considerably more on watches than other European high earners Mean price of watch: 1,003 Mean price of watch: 3,460 Mean price of watch: 2,137 Proportion of watch owners (%) Source: EMS 2011Base: Top 20% of consumers by social grade

Affluent flyers spend more on cars than other top earners. 5.

The flying C-Suite will spend double what the average affluent European spends on their next car Average: 22,905 Average : 42,194 Average : 32,727 Expected price of next car Proportion of audience group (%) Source: EMS 2011Base: Top 20% of consumers by social grade

Affluent flyers are frequent car buyers, who buy brand new cars and actively look to switch car brand 1/3 of flying HNWIs and C-Suites plan to buy a car in the next 12 months 60% of both flying audiences will buy a brand new car in the next 12 months Half plan to try a different brand from previously owned cars Source: EMS 2011Base: Top 20% of consumers by social grade