Presenting on behalf of the team

So we set about trying to understand how people interact

Whether there were any conflicts between what they did and what they wanted to do

and note any cultural or gender differences

But actually in live in Tokyo, and try to keep track of where technologies are heading, I actually try and mix new stuff together

But actually in live in Tokyo, and try to keep track of where technologies are heading, I actually try and mix new stuff together

Traveled to a bunch of interesting locations…

And spent time following 17 people from 4 cities, essentially stalking with permission

And spending time in their homes

Looking inside their bags and wallets

Conducting interviews with experts

To cycling around

Going by car

And at the end of the day, discussing, analyzing, brainstorming, designing and re-designing based on what we learned

We call these the core mobile essentials We call these the core mobile essentials. These are obviously not the only thing people carry…

Other objects people carried fell into a number of other broad categories such as payment and identification

If you stop a person in an urban environment you are very likely to find a mix of keys, money and phone, and objects from these other categories.

Though the exact mix of what people carry can change over the course of the day, the essentials remain

Survival for us and our loved ones

Keys and money provide access to shelter, food and warmth, and a phone allows us to transcend time and space to contact someone to help us access these. Of course they do other stuff but this is the essence of it.

And it’s a big but

Despite their perceived importance

People forget stuff. I mean these objects help us survive, but to help us they have to be remembered

But this doesn’t work all the time, so people do what we term the point of reflection – where they pause what they are doing turn back inside the apartment and typically look for the core mobile essentials

The point of reflection occurs any time a person leaves an environment

Another strategy is what we call the ‘Center of Gravity’ which describes clustering of the core mobile essentials in one space

Objects don’t stay in the Center of Gravity, but over time they gravitate there. It means that when you next leave home there is essentially only one place to look. The center of gravity is where you can expect to find your mobile essentials.

There are subtle differences between male and female centers of gravity because women are essential more sophisticated users of containers

A major constraint to the phone being in the Center of Gravity, is the maximum distance between the phone’s charger stand and nearest available power socket

Not visible when leaving

Just after getting up, physically or mentally exhausted, drunk Just after getting up, physically or mentally exhausted, drunk. When people are have impaired awareness they tend to rely on existing patterns of behaviour (this gent

Or the objects that you wanted to remember are no longer important, which leads the insight that

To technology

The Range of Distribution is used to describe the number of alternative places an object could be. Distribution is important because the more alternatives, the higher the chance of forgetting

The range of distribution varies over the day

The home in the morning is an area particularly ripe for innovation because of a high range of distribution of objects, impaired awareness, a number of high pressure tasks and a move between public and private environments

(Life is a like a highway heading into Beijing (after a day’s snowboarding))