LIFE ONLINE The internet: Enhancing work & play Lee Rainie Computers in Libraries Washington, D.C.

Life Online March 24, Whos blogging this? Writings of a Loud Librarian Indiana Librarian Marissa Priddis

Life Online March 24, Rainie was funny, at ease, informative and we found ourselves do a lot of Huh...I didn't know that during his speech. Very, very cool.

Life Online March 24, I've long been a fan of …Pew's reports, and wish we had something that comprehensive and ongoing in the UK….Pew's ongoing and in-depth analysis of this space is a truly marvelous resource that could usefully be emulated outside the US.

Life Online March 24, Whos blogging this? Stephen Downes Stephens Web bhcp=1

Life Online March 24, Good crisp presentation … backed with some actual research and drawing out the implications for educators, a list of which should be posted on the wall of every school ….

Life Online March 24, Hes a lot older than I imagined Looks like a typical Foundation suit.

Life Online March 24, Reality 1 Millennials are a distinct age cohort, according to many measures of generational behavior and attitude

Life Online March 24, The Millennials (born ) The biggest and most diverse generation in American history 36% of total population; 31% minority Special Sheltered Confident Team-oriented Achieving Pressured Conventional Tech- embracing Neil Howe and William Strauss, Millennials Rising, Vintage, 2000 Doug Levin, Research Director, Cable in the Classroom

Life Online March 24, Reality 2 Millennials are immersed in world of media and gadgets

Life Online March 24, Kaiser Family Foundation, Generation M, March

Life Online March 24, Home media ecology Product Route to home Display Local storage TV stations phone TVCassette/ 8-track broadcast TV radio broadcast radio stereoVinyl album News mail Advertising newspaper delivery phone paper Radio Stationsnon-electronic Tom Wolzien, Sanford C. Bernstein & Co

Life Online March 24, Home media ecology – now Product Route to home Display Local storage cableVCR TV stations phone/DSLTV Info wirelessradioDVD Daily me broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stationsPDA/Palmgame console game console paper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

Life Online March 24, Reality 3 Their technology is mobile

Life Online March 24, Kaiser Family Foundation, Generation M, March

Life Online March 24, Reality 4 The internet plays a special role in their world

Life Online March 24, Download music – 51% Share own creations – 33% Activities of young greatly outpace their eldersActivities of young are not as great as their elders

Life Online March 24, % of online teens share their own creations online, such as artwork, photos, stories, or videos

Life Online March 24, % have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments

Life Online March 24, % report keeping their own personal webpage

Life Online March 24, % have created their own online journal or blog

Life Online March 24, % say they remix content they find online into their own artistic creations

Life Online March 24, Steve Bartmans journey

Life Online March 24, Reality 5 They are multi-taskers

Life Online March 24, Kaiser Family Foundation, Generation M, March 2005

Life Online March 24, Kaiser Family Foundation, Generation M, March 2005

Life Online March 24, Reality 6 Millennials are often unaware of and indifferent to the consequences of their use of technology

51% download music files 31% download video 19% take material and remix and share it % agree: Music downloading and file-sharing is so easy to do, its unrealistic to expect people not to do it 66% agree: As long as people are still buying music and movies, its okay if they download or share some things for free. 55% say they do not care much whether what they download is copyrighted or not

Life Online March 24, Reality 7 Their (our) technology world will change radically in the next decade

Life Online March 24, The J-curve laws Computing power doubles every 18 months – Moores law Communications power doubles every 9 months with improvements in fiber optics and compression – Gilders law –Spectrum power is enhanced with efficiency improvements in spectrum allocation and use Storage power doubles every 12 months – disk law

Life Online March 24, Chris Anderson book Amazon, Rhapsody/iTunes, Netflix Traffic Content

Life Online March 24, Reality 8 The way they approach learning and research tasks will be shaped by their new techno-world

Life Online March 24, Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC