Visual Principles
Chapter Outline The Roles of Visuals in Instruction Visual Literacy Decoding: Interpreting Visuals Encoding: Creating Visuals
Chapter Outline cont. Goals of Visual Design Ensure Legibility Reduce Effort Increase Active Engagement Focus Attention Processes of Visual Design Elements Pattern Arrangement
Chapter Outline cont. Visual Planning Tools Storyboard Types of Letters Drawing, Sketching, and Cartooning Digital Images Digital Cameras Scanners Photo CDs Caution When Editing Images
Eye Scanning Begins on Left 41% 20% 25% 14%
Balance
Visual Design Overall Pattern Alignment Shape Balance Style Color Scheme Color Appeal
Visual Design Arrangement Proximity Directionals Figure-Ground Contrast Consistency
Visual Design Verbal Elements Lettering Style Letter Size & Spacing Appeal Surprise Texture Interaction
Storyboard Card