NATURE & SCOPE OF DIRECTING
Directing is a process in which the manager instruct , guide & oversee the performance of the workers to achieve predermined goals.
CHARACTERISTICS OF DIRECTION DYNAMIC FUNCTION INITIATES ACTION CHARACTERISTICS OF DIRECTION PROVIDE LINK BETWEEN VARIOUS MANAGERIAL FUNCTIONS UNIVERSAL FUNCTION IT IS CONCERNED WITH HUMAN RELATIONSHIPS
PRINCIPLES OF EFFECTIVE DIRECTION
HARMONY OF OBJECTIVES Harmony of individual & organisational objectives work for the achievement of goals sense of belongingness among employees coordination
One person receives order from one boss at a time UNITY OF COMMAND One person receives order from one boss at a time accountable to only one boss at a time no confusion
UNITY OF DIRECTION one head for one plan one plan of action for same objectives
DIRECT SUPERVISION Direct personal contact with subordinates sense of participation motivation effective system of feedback of information
PARTICIPATIVE MANAGEMENT Mutual consent participative decisions direct motivation
EFFECTIVE COMMUNICATION Free flow of ideas suggestions & complaints simplify job of subordinates
FOLLOW UP Compare performance find deviations follow up action
ISSUING ORDERS & INSTRUCTIONS ELEMENTS OF DIRECTION ISSUING ORDERS & INSTRUCTIONS CO-ORDINATION LEADERSHIP SUPERVISION MOTIVATION COMMUNICATION
IMPORTANCE OF DIRECTION HELPFUL IN IMPLEMENTING CHANGES INITATES ACTION CO-ORDINATION HELPFUL IN IMPLEMENTING CHANGES IMPROVES EFFICIENCY SUPERVISION ENSURES CO-ORDINATION MOTIVATION
TECHNIQUES OF DIRECTION DELEGATION SUPERVISION ISSUING ORDERS & INSTRUCTIONS
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