MEDIA Literature book pg. 10

Media literate means … to learn how to “read” all types of media messages.

Types of Media 1) __Feature Films___ 2)__News Media__ 3) _TV Shows___ 4) _Advertising__ 5)_ Web Sites___

Feature Films 1) _Feature Films___- motion pictures that use narrative elements to tell stories. Characteristics: Created for __entertainment____ and to __make_ _money__ Rely on __music___, __cinematography_, __sets____, and __actors_ to tell interesting stories Are at least _1 hour__ in length

News Media 2) ___News Media________ - accounts of current events in newspaper and magazines, as well as in television, the radio, and the Web. Characteristics: Designed to __inform___ and __entertain___ viewers. Present __information__ differently in each medium (TV, Web, print, etc.). Can include __bias___ and __inaccuracies____, so it must be closely examined. Teacher – talk about these 2 terms

TV Shows 3) _TV___ __Shows____ - programs broadcast on television, including dramas, sitcoms, talk shows, documentaries, and reality shows. Characteristics: are usually created to _entertain___ or __inform__. are sponsored by __advertisers____ who pay to market their products during commercial breaks use _camera__ _techniques___ and _dramatic _ _music__ to make stories more compelling. typically last for _a half hour_ or an __hour_.

Advertising 4) Advertising__ - paid promotion of products, services, candidates, or public service messages using print, electronic, and broadcast media. Characteristics: designed to _persuade___ a target audience to buy a product, use a service, or agree with an idea uses visuals, sound effects, and actors to _persuade__ individuals

Web Sites __Web___ __Sites___ - collections of “pages” on the World Wide Web. Users navigate to pages by clicking menus or hyperlinks. Characteristics: present __information___ through text, graphics, audio, video, animation, and interactive features require careful __evaluation___, as most Web sites are not checked for __credibility___

Terms for Media: 1) __MEDIUM___-a format in which ideas are conveyed. The plural of medium is __MEDIA____. 2) __MESSAGE_____– the main idea conveyed through a medium   3) ___PURPOSE___– the reason for the creation of a media message 4) __TARGET AUDIENCE___ – the group for whom a message is intended