Reasoning (Choose three companies and explain their placement on the map)

Now try one on your own Step 5 Send power point to Ms. Kwon à sue.kwon@burnabyschools.ca Place competitors on the map Step 4 Find logos for all your competitors Step 3 Choose two competitive advantages that you think is important to your target market and label these on your map Step 2 Identify your competitors Step 1 Choose your product/brand Now try one on your own

Almost meets expectations (3-4) Below expectations (0-2) (5 points) Almost meets expectations (3-4) Below expectations (0-2) Map Map contains at least five competitors The two categories are relevant to the industry There are less than five competitors Only one of the two categories chosen are relevant The map is incomplete Reasoning Response The reasoning for placement of three logos is specific and relevant to the competitive advantages chosen The reasoning for placement of three logos contain some specific and some vague responses and are not always relevant The response provides only vague details of three logos or only one of the logos is explained. The responses are not relevant