Opening campaign – road show Annika Vilu Ministry of Finance of Estonia Communications Department
Why? 93% of population has heard that Estonia receives support from the EU and 24% have heard of SF Complicated subject for the public Goals: Public awareness Attractive message Local Approach Common messages Difficult to promote to the media Too much information, too many sources Capital – centred information
When and whom? 24 October – 5 December 2007 Target groups: General public Potential applicants Local media Municipalities
How? 15 counties/regions Co-operation with intermediate bodies Co-operation with local development centres and county governments Format – information day: Questions-answers Overview of county statistics, success stories Information about application possibilities, contacts Presentations of supported fields
How? Promotion: Adverts in newspapers Clips on radios Banners at websites Press releases Announcements via e-mail lists Articles in regional newspapers Media coverage: Article in regional newspaper Introducing article in weekly paper News on radio News on television
Pluses and minuses + Rise of awareness Active participation Attraction for media Going local Co-operation with different involved parts Rather low cost - Too many co-operation partners, difficult to manage Too general messages Duration of a day Every information day is different from previous, you cannot plan details
www.struktuurifondid.ee struktuurifondid@fin.ee Thank you! www.struktuurifondid.ee struktuurifondid@fin.ee annika.vilu@fin.ee