Computer Services Business challenge Digital marketing data from social, paid media can be a rich source of insight, but its volume and velocity makes it hard to absorb and understand. Buzz Radar wanted to make this data digestible for busy marketing teams who were not data specialists. Transformation Buzz Radar has created a platform called the Cognitive Command Center—a digital marketing monitoring, analytics, and visualization platform that harnesses IBM® Watson® technologies and runs in the IBM Cloud™. “By providing instant insight into return on investment, we give our clients the data they need to optimize their campaigns in-flight—and we’ve saved them millions of dollars by doing so.” —Patrick Charlton, CEO and Co-founder, Buzz Radar Patrick Charlton, CEO and Co-founder, Buzz Radar Business benefits: Millions of dollars saved for clients by helping to maximize ROI from digital media campaigns Cognitive technology enables Buzz Radar to outperform larger, more established competitors Eliminates employee attrition by letting developers focus on interesting problems, not IT maintenance Buzz Radar Unlocking the secrets of data- driven marketing performance with cognitive and cloud technologies Solution components IBM® Cloud™ Virtual Servers IBM Watson® Conversation IBM Watson Natural Language Understanding IBM Watson Personality Insights Client Name Buzz Radar Company Background Buzz Radar’s Cognitive Command Center helps its clients connect data across all their marketing platforms, and harnesses IBM Watson artificial intelligence technologies to turn marketing data into actionable insights. Business challenge Digital marketing data from social, paid media can be a rich source of insight, but its volume and velocity makes it hard to absorb and understand. Buzz Radar wanted to make this data digestible for busy marketing teams who were not data specialists. The benefit The solution saves millions of dollars for clients by helping to maximize ROI from digital media campaigns. Cognitive technology enables Buzz Radar to outperform larger, more established competitors, and eliminates employee attrition by letting developers focus on interesting problems, not IT maintenance. Pull Quote “By providing instant insight into return on investment, we give our clients the data they need to optimize their campaigns in-flight—and we’ve saved them millions of dollars by doing so.” —Patrick Charlton, CEO and Co-founder, Buzz Radar Solution components IBM® Cloud™ Virtual Servers IBM Watson® Conversation IBM Watson Natural Language Understanding IBM Watson Personality Insights Case study Link https://www.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=26015626USEN Buzz Radar’s Cognitive Command Center helps its clients connect data across all their marketing platforms, and harnesses IBM Watson artificial intelligence technologies to turn marketing data into actionable insights. Share this