IMGA Board, Nice 30 September 2015
What we’ll cover today Marketing Commercial Sport Social Proposition Announcements Spreading the word Questions
Marketing progress International focus Key wins within 18 months Targeted roadshows within British Columbia in Canada, California in the United States and London in the United Kingdom. Multisport event attendance at the Pan Pacific Masters Games, Huntsman Games, Senior Games, Australian Masters Games and now the European Masters Games. Exploring new markets within the defence forces and business clubs. Key wins within 18 months 21,729 social media followers generated 40,631 unique visits to WMG2017.co.nz 5,202 email subscribers
Marketing Overview Embed the brand – look & feel, tone of voice Increase awareness within NZ – via milestones, ambassadors, announcements Cultivate past participant database – inform, excite, build advocacy Build email and digital fan bases – develop a new local and global audience Continue vertical marketing – marketing via 28 sports codes Proposition reveal – price and inclusions, entertainment programme Registration go-live – digital channels supported by customer service Volunteer go-live – recruit and train the volunteer workforce Deliver core campaigns – B2B and B2C, ATL and BTL, roadshow, activations Community engagement – business, schools, communities, cultural Signage and dressing - Auckland comes alive for the Games, venues dressed Channels switchover – to Games communication mode; competitor info, destination info, draws, results, multimedia coverage Innovations launched – mobile apps, Games hub smarts, language services Games time – media centre live, daily press conferences, content management
TRUST FUNDING PARTNERS Confirmed Partners PRODUCT PARTNERS PRESENTING PARTNER TRUST FUNDING PARTNERS HOST PARTNERS STRATEGIC PARTNERS EXPERIENCE PARTNERS
SPORT pROGRAMME 28 sports, 45 disciplines, 11 para options 45+ competition venues
more than sport… Opening ceremony 21 April 2017 Entertainment hub 22 – 29 April 2017 Bands and comedy and entertainment; Have-a-go opportunities with the 28 sports; Hospitality and VIP events; Health and lifestyle expo and; Partner activations. Closing ceremony 30 April 2017
COMPETE or support Three packages available, each offering an athlete and supporter rate: Bronze: $295/145, Silver: $395/$245, Gold: $825/$625. Inclusions vary with each. For example, the Gold package includes: One sport and as many disciplines within that chosen sport; Opening ceremony on 21 April 2017; Complimentary use of Auckland’s extensive bus, rail and ferry services including those reaching spectacular outer islands such as Rangitoto and Waiheke; Complimentary use of 20 pool and leisure facilities across Auckland; Access to Auckland’s best attractions including: Auckland Art Gallery, Sky Tower, Auckland Maritime Museum, Stardome, Auckland Zoo and the Auckland Museum; Access to the Gold Lounge at the Entertainment Hub on Auckland’s waterfront featuring complimentary Wi-Fi, concierge services, daily happy hours and ambassador encounters; Access to one of three exclusive cocktail functions at Auckland’s iconic landmark, the Sky Tower. Closing ceremony on 30 April 2017.
ON the horizon December 2015: 500 days to go milestone celebration and the announcement of the Entertainment Hub January 2016: Opening ceremony announcement combined with the reveal of the participant packages announcement February 2016: Registrations open April 2016: One year to go milestone celebration
Help us spread THE WORD WEB www.worldmastersgames2017.co.nz SOCIAL Follow us on www.facebook.com/WMG2017 Twitter: @WMG2017 Instagram: wmg2017
567 days to go