Introducing the Windows Store 4/25/2019 2:38 AM APP-121T Introducing the Windows Store Ted Dworkin Partner Director, Program Management Microsoft Corporation © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Agenda Our approach Your opportunity Introducing the user experience Preparing your app for certification You’ll leave with examples of how to Position your app for success with the Store Assess the technical readiness of your app

Today is about Store capabilities and preparing your apps. Today is not about specific Store policies or business terms.

We are reimagining a partnership.

Confidence is fundamental to the partnership.

Developer confidence Curation and protection Consistency and predictability Integration and flexibility Commitment

Business opportunity

450 million licenses <2 years

Windows 8 Reimagined user experience New application model Form factor diversity Integration Discovery Telemetry

User experience

demo Store

Store anatomy Store home Editorial promotion App listing Category

Discoverability

Tagging your site to promote your Metro style app demo IE 10 Tagging your site to promote your Metro style app

App discovery through IE <meta name="msApplication-ID" content="Microsoft.bing.App" /> <meta name="msApplication-PackageFamilyName" content="microsoft.bing_8wekyb3d8bbwe" />

Preparing your app

Windows App Certification Kit What: Single tool for self-assessment to ensure technical compliance Why: helps create a high-quality experience Automated tests that look for: App manifest compliance Image sizing and scaling Use of platform supported APIs App reliability and security

Seize the opportunity: run the app certification kit.

Your dashboard

Submission and telemetry overview demo Developer dashboard Submission and telemetry overview

Related sessions and content APP-123T Enabling trials and in-app offers for your Metro style app APP-840H Hands on lab for Windows App Certification Kit APP-842H HOL: Using the Windows App Certification Kit to validate and prepare your Metro style apps for the Store Further reading and documentation Increasing Revenue Selling your apps

A reimagined partnership.

thank you Feedback and questions http://forums.dev.windows.com Session feedback http://bldw.in/SessionFeedback

4/25/2019 2:38 AM © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.