The original crowdfinding app Crowdfinder The original crowdfinding app

of Duke students have lost an item on campus 93% of Duke students have lost an item on campus *From 2017 survey of Duke Students

Available Options

“The Island of Misplaced Toys” 77% Never found the item *From 2017 survey of Duke Students

71% Have found a lost an item In Reality... 68% Could not return it *From 2017 survey of Duke Students

Crowdfinder Lost, Found, Returned

The Origin of Crowdfinder Reduce crime → Reduce crime on campus → Re-structure lost and found Customer interviews / collecting survey data Testing demand- laptop thievery Challenges faced: Narrowing scope Incentive structure Honing in on our brand / user ⇒ the community

Key Takeaways Community of safety is the fundamental priority Uncertainty will inevitably lead to inaction Getting to a “critical mass” is important

Building a Brand Instagram Scaling Duke student customer base through social media Tracking/analyzing engagement results Current follow-back rate of 18.3% Current progress: 216 Instagram followers Current goal: 963 total Duke followers Advertising / Promotional Materials Business card campaign- left by abandoned items Custom sticker campaign across campus Facebook “follow-us” contest

Organizational Chart / Scalability

Current Success Metric = Followers Business Model Costs Talent Salaries Sales & Marketing Advertisements Promotional Materials Complete Projections Here Revenues Advertisements Missing Items Data Percent of Rewards Given Current Success Metric = Followers

Proven Success “Crowdfinder was a wonderful service. I frequently lose stuff on campus, and I was thrilled to be returned with one of my water bottles. Hopefully Crowdfinder can help me retrieve all of the other stuff I've lost on campus!" - Kathleen Marsh

Our Vision Solution System Community

The original crowdfinding app Crowdfinder The original crowdfinding app