Are you a novice or a professional? 4/25/2019 Building neural pathways every day.

Building neural pathways every day. Who believes this? Public relations basically involves setting up a lot of “meet and greets”. A good PR campaign starts with a great press release. If you are a “good talker” then you’ll probably be a good PR professional. Most organizational crises occur because of mismanagement. 4/25/2019 Building neural pathways every day.

Building neural pathways every day. Who believes this? If I can just get the publics to understand my point of view, they will agree with it. Most PR problems come down to an issue of not having a big enough megaphone. If you are really good at PR you should be able to get 95% of the people to agree with you. 4/25/2019 Building neural pathways every day.

Building neural pathways every day. Who believes this? Good PR professionals should be able to predict all the possible resistance points that their publics might bring up. Getting a core message is the easy part of a PR campaign. The reputation of almost any large organization is entirely in the hands of the media. 4/25/2019 Building neural pathways every day.

Building neural pathways every day. Who believes this? Getting your message out is easy part, getting the right message is the hard part. PR is nice but it doesn’t really impact a company’s “bottom line” If audience has an unarticulated but salient concern, it is best to avoid it. 4/25/2019 Building neural pathways every day.

Building neural pathways every day. Who believes this? In a persuasive situation, a well-crafted speech usually trumps a messy and contentious discussion. When responding to a crisis most of your time should be spent on developing the answers to potential questions from the press and preparing press kits/related materials. A crisis always results in damage to the organization. 4/25/2019 Building neural pathways every day.

Building neural pathways every day. Who believes this? Good brands almost always do a tremendous amount of advertising. Effective PR professionals should primarily focus on their oral rather than written skills. Effective PR is done primarily through rich channels. PR is basically learning how to spin the news. 4/25/2019 Building neural pathways every day.

Building neural pathways every day. Who believes this? You can not control how people make sense of your message. New technologies like the Internet fundamentally change how PR strategist think. If the PR professional likes the message, then the audience will as well. You can augment your credibility by carefully selecting messages for various audiences. Really effective PR professionals can transfer meanings to their audiences 4/25/2019 Building neural pathways every day.