DISTRICT MEMBERSHIP SEMINAR DISTRICT 5890.

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Presentation transcript:

DISTRICT MEMBERSHIP SEMINAR DISTRICT 5890

Strategies for Attracting New Members

LEARNING OBJECTIVES At the end of this session, participants should be able to: Customize an approach for attracting members based on the needs of their target groups Develop a plan for engaging prospective members

How Attractive is your Rotary Club? Why does a person become a Rotarian? Why would a person want to join your club? Club Assessment: Which areas of your club are doing well? Which areas need attention? Which professions & demographics are missing? How diverse is your club? What is your club’s value proposition for these groups?

Exercise Divide into six groups (segments) Segment 1: Young professionals Segment 2: Rotary alumni Segment 3: Women Segment 4: Rotaractors Segment 5: Recent retirees Segment 6: Underrepresented regional ethnic group

Resources Strengthening Your Membership: Creating Your Membership Development Plan Rotary Club Health Check Prospective Member Brochure: Impact Begins With You Creating a Positive Experience for Prospective Members Customizable club brochure Connect to Membership Leads How to Manage Membership Leads (for clubs) Membership Leads video (English only) Membership Assessment Tools: Representing Your Community’s Professions: A Classification Assessment Diversifying Your Club: A Member Diversity Assessment Finding New Members: A Prospective Member Exercise