The Changing Business of America

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Presentation transcript:

The Changing Business of America

Target 1. Describe the impact of automobiles, electric power, advertising, and installment buying on the American consumer

Automobile Imagine: A world without the car. What would be different? Architecture -garage, driveway, parking lots Economy Mechanics, Inns, gas stations, shopping centers Physical look of the country Roads, highways, traffic lights, etc. Urban Sprawl

Electrical Conveniences Alternating Electrical Current (AC) Gave power to suburbs and farms Powering of appliances How will these goods change people’s lives? Electric irons, washing machines, electric stove, toasters, vacuum cleaner, sewing machine.

Impact of Electrical Conveniences Women (and Men) can do the same amount of house work in less time Extra time? Leisure Activities (Sports, theater, shopping) Women can have jobs More money for…. Shopping!!!

Modern Advertising Not just informing the public about product Slogans: “Say it with flowers” “Even your best friend won’t tell you” Packaging: Psychologists were hired Package size, color, what do people value

1920’s Advertisements

1920’s Advertisements

1920’s Advertisements

Current Advertisement- Slogans “I’m lovin’ it” “Like a Rock” “Just do it!” “Do it your way” “What can brown do for you?” “Think outside the bun”

Current Advertisements: Packaging

Buying goods on Credit Installment Plan Superficial Prosperity

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