Sales and Marketing Strategy LOTULLO appears being a unique company within the definite territories. While the annual sales are likely to rise up to 6 million USD, and annual income, - up to 1,5 millions USD, the results presented are quite good for the new service to be implied. Corporate fit as well as attractive opportunity are also to be implied as the factors for further strategy development. As it deals with a number of competitors, some differentiating components of LOTULLO are the key points to be introduced. The strategy itself is to be performed within 2 basic levels: the primary and secondary one. The primary will deal with the essential steps that are to be implied, while the secondary would present some additional propositions for the already existing ones.

Opportunities based on data selected. Primary Strategy. It is predicted that market size may increase from 126 to 184 in just 5 years. In addition to that, market share may also face deliberate progress rising from 0.3% during the first years to 3.28% during the 5th year of the company's activity. Sales in general were stated to risen from 0,4 to 6,1 that is an essential number to be implied for dealing with the company's benefits. Approach Reasons during 1st year Reasons during 5th year Providing advertisement. Make people aware of emerging a new kind of service. Shortening the quality, implications in pre-holiday period. Providing discounts. Essential initially. May be occasional. Shipping opportunities. Are to generated. Wide implication. Products` widening. The demand is to be defined. Strategic implementation.

Secondary Strategy Strategy for each company's development depends on a number of goals, among which venture and specific goals are the most essential and influential ones. While venture goals are concentrated on the most powerful means for each corporation's development, the specific ones are dealing with the tasks set directly for this company's activity. Approach Reasons during 1st year Reasons during 5th year Partnership. Attract new consumers. Make the company trustful. Specification of products. Change the audience of potential consumers, widen it. It not necessary. Changes of policies. Attract more consumers due to loyalty. Gained lost consumers in comparison with direct competitors.