VELS UNIVERSITY School of Management Studies

CIRCULAR LETTERS

CIRCULAR LETTERS On certain occasions a businessman has to communicate some message to a large number of customers and suppliers. For this purpose , he uses circular letters-letters that circulate the same message.

OBJECTIVES OF WRITING A CIRCULAR LETTER To obtain publicity for a cause , a campaign, or a product. To make the reader interested in their contents. To impress the reader with facts and information about the firm, its policy and the events which may have necessitated the sending of the circular. To gain the confidence of the reader.

SITUATIONS THAT NEED SENDING CIRCULAR LETTERS Opening of a new shop or a branch or expansion of the firm Change in address or premises Introducing a new product Price reduction and clearance sales Obtaining an agency Admission of a partner Retirement or death of a partner Change in the constitution of the firm

Exercise Draft a circular letter announcing a gift scheme on the occasion of the Diwali to increase the sales of the latest designs of suitings