Session 3 The Strategic Position

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Presentation transcript:

Session 3 The Strategic Position Business Strategy

The Strategic Position

What is Strategic Position? Strategic position is concerned with the impact on strategy of the external environment, an organisation’s strategic capability and the expectations and influence of stakeholders.

The Strategic Position Environment Purpose Culture Capability

Strategic Choices Strategic choices involve understanding the underlying bases for future strategy at both the business unit and corporate levels and the options for developing strategy in terms of both the directions and methods of development.

Strategic Choices Strategic Choices Business Level Corporate Level International Innovation Evaluation Corporate Level