Marketing Your Product/Service

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Presentation transcript:

Marketing Your Product/Service

Marketing Goals 1. Brand recognition Increase number of customers Market Share

Market Share The percentage of a given market population that is buying a product or service

The Marketing Mix Strategies

People Detailed Customer Profile Who is the target market for YOUR business?

Product What item(s) or service(s) can your business offer that will best meet the needs of the your target market?

Place How & where will your will customers buy your products or receive your services?

Price What costs do you incur? How much profit do you want to make? What will people pay for your product or service? What is your competition charging?

Promotion The process to make your customers aware of your product/service

What are the 5 P’s for the following companies??