© 2016 Cognizant. © 2016 Cognizant Competitors.

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Presentation transcript:

© 2016 Cognizant

Competitors

Parameters to be evaluated against The following salient parameters effecting the overall website experience from a user perspective have been outlined: WEBSITE SCORES Parameter is absent Below Average (Parameters are present with errors) Average (Parameters are present and are Standard to industry) Good (parameters are present and have Enhanced features( State of theArt

UX Strategy: Navigation & IA

UX Strategy: Navigation & IA

© 2016 Cognizant

Summary: UX Strategy Parameter Total

UX Strategy: Graphical representation

UX Strategy: Benchmarking X-axis: represents the company name Y-axis: represents the mean of net score accumulated by a company across all 11 UX Strategy parameters.