Beat the Media, and Sound Like a Rockstar Presented by Kelly Jameson, Doña Ana County Sheriff’s Department

Nice to meet you 

How to connect Defensively Proactively Regularly Any which way but lose

Do this, don’t do that Mics are always live Just answer the question Do your homework

When do you call? Establish a relationship Create regular events, or reasons to communicate Get ahead

What if they call? Answer the phone The voicemail trick Be available

How to prepare Know what you’re going to say Know your subject (consult who you need to if necessary) Don’t try and script it

Damage control: AER Acknowledge Explain Remediate

Tips & tricks To interview or not to interview? Stick to your key message Keep it simple Practice the pause There is no such thing as “off the record”