New Nicotine Alliance UK Jessica Harding New Nicotine Alliance UK NNA is a UK registered charity which works to improve public understanding of tobacco harm reduction
Quit or Die: the old way Nicotine Replacement Therapies: expensive and ineffective Willpower: hard to sustain
A simple vape device Open tank system: refill the clearomiser (tank) with eliquid of choice Press the button to activate the battery The battery supplies power to a coil which heats the eliquid to produce vapour Inhale gently
What is the appeal of vaping? Mimics the act of smoking - hand to mouth, inhaling and exhaling Delivers nicotine - nicotine is not harmful when not delivered via combusted tobacco (smoking) Vapers can customise their experience - devices, flavours, nicotine strengths, vapour MUCH safer than smoking - Public Health England estimates that vaping is at least 95% LESS harmful than smoking. Source: Evidence review of e-cigarettes and heated tobacco products 2018, Public Health England
What is snus? Pasteurised oral tobacco Sold in loose form and in pouches Available in many different flavours and strengths Very popular in Finland, Norway and Sweden
What is the appeal of snus? Low tech (no need to charge batteries) Cheap Simple production process (many consumers make their own) Much safer than smoking - Scientists have estimated it is 95-99% less harmful Source: Global Burden of Disease Study 2016, The Lancet
New safer nicotine consumer products are emerging all the time Consumer led: the market is responding to the demand from smokers for safer ways to enjoy nicotine For example, Heated tobacco products Devices which gently heat tobacco (no combustion) to produce a tobacco flavoured vapour No combustion, MUCH safer than smoking Developed by tobacco companies but many cheaper imitations are now on the market Popular in Japan and Korea
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